Warner Bros. Home Entertainment
Warner Home Video Canada typically announces dozens of new products each week. These announcements – as well as price changes and cancellations – were prepared manually by Warner’s account managers and distributed in individual emails to retailers across Canada. The process was time-consuming and inefficient, and retailers were flooded with multiple emails. A second challenge was that incorrect and inconsistent product information was displayed on the websites of Warner key retail accounts including Best Buy, Amazon and Walmart.
Field Day developed a web-based database and automated email deployment system for product announcements. The data is stored in a queue, automatically compiled in an HTML email, and delivered to retailers three times per week. Retail partners can view announcements via their web browser, download a PDF, or save the product information into their own databases. Retailers can also search a database of past announcements. Field Day also manages the Warner product info on key online retail websites, ensuring consistency and accuracy of product info.