The Culture Bubble

Entertainment transforms lives. Whether it’s on a stage or a playing field, arts, culture, live entertainment and sports affect people physically, intellectually and emotionally. But how and why do we make our cultural, attraction and entertainment choices? Why do we choose Shakespeare over The Stones, and why do some people choose both?

The Culture Bubble is a practical, logical look at why people make their cultural choices and how you can influence those choices to drive attendance to your attraction, whether it’s an festival, tourist destination or sporting event.

This is a video version of Field Day President Andrew Arntfield’s 2015-16 presentations to the Canadian Association of Fairs & Exhibitions annual conference, the Toronto Attractions Council, the Toronto Alliance for the Performing Arts, Tourism Toronto, and the Festivals & Events Ontario annual conference.
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