Brand Strategist & Partner

Andrew Arntfield

Launched Field Day in October 1989.

Andrew knows first-hand how the arts & entertainment can inform and transform lives. Prior to launching Field Day, Andrew studied Radio & Television Arts at Ryerson Polytechnic University and then spent 15 years as a professional musician during which time he recorded three albums with a Juno Award-winning singer and performed in concert venues across North America. He is also an accomplished fine artist and he has been commissioned to produce numerous oil portraits, some of which may be seen on his personal website: He also recently produced and directed a feature-length documentary on the Ontario gold rush of the 1920s.

“Our work is grounded in consumer research & analysis,” says Arntfield. “But effective branding and creative also requires empathy. We understand what makes people tick – how they think and work, what motivates them – and as a result, our work is truthful and relevant. It resonates with consumers and helps to build relationships with the brand.

“Arts, sports & entertainment affect people on so many levels: physically, intellectually and emotionally. A great performance – whether it’s on the stage or on a playing field – can open your mind to new ideas and possibilities, provoke intense emotions, and lift you out of your seat. It can give greater context to your own experiences.”

Creative Director & Partner

Sandy Zita

First joined Field Day in September 1997.

As Creative Director, Sandy leads the development of brand creative concepts including both visuals and messaging. He has created many indelible brand tagline for clients as diverse as the Toronto Maple Leafs (“The Passion That Unites Us All”), SiriusXM (“Love to Listen”) and Quesada Burritos & Tacos (“The Joy of Mex”).

Sandy works directly with clients to discuss creative and technical details. “I enjoy direct contact with our clients to review creative strategy. This keeps projects running efficiently, minimizes misunderstandings and helps to personalize our working relationship.”

Sandy manages and mentors Field Day’s designers to ensure that they have the skills and resources needed to carry out creative projects effectively and efficiently. our creative standards are met and constantly encourages new ways of approaching design and fostering new ideas.

Sandy studied economics in university and completed a three-year Graphic Design program at George Brown College.

Senior Account Director

Elizabeth le Roux

First joined Field Day in January 2018.

Elizabeth brings over 18 years of marketing leadership, account direction, project management and media buying skills to Field Day. Prior to joining Field Day, she completed a Bachelor’s Degree with distinction in her home of South Africa at the University of Pretoria. She began her career as an Account Manager at Draft FCB, one of the largest global advertising agency networks, where she managed integrated campaigns with blue chip brands such as Toyota and Compaq / Hewlett-Packard. She eventually launched her own successful advertising agency serving Vodacom Group Limited, the biggest mobile communications company partially owned by Vodafone Group before relocating to Tel Aviv, Israel where she managed the Merck Serono exhibition account throughout Europe, did the media buying and also managed the creative and production team at a mid-sized agency within a PCO. 

Elizabeth emigrated to Canada in 2014 and was Director of Client Services for The Sharp Group in the Maritimes (East Coast Canada), where she managed accounts in the private and public sectors including city councils, tourism associations, eco- tourism, post-secondary education institutions and government departments. Upon arrival in Ontario in 2016, she most recently managed accounts for a number of National brands’ marketing needs in the Canadian food service industry (Hero Certified Burgers; Harvey’s; Swiss Chalet, Montana’s, Milestones), the hospitality industry (Fallsview Group hotels) and retail industry (Town Shoes). She now manages and mentors the Account Services team, including Account Managers/Coordinators for specific client accounts for North American arts, entertainment, sports and lifestyle brands.

Account Manager

Leah Rose

First joined Field Day in March 2010.

Leah’s organizational and information management skills were honed during her time at both a record label and a digital media company. As Account Manager, Leah handles a myriad of project details. She’s a stickler for accuracy: her clear, precise communication style puts her clients at ease, knowing that she has all the details covered.

Each summer, Leah manages hundreds of projects for the Canadian National Exhibition, including print, online, radio and out-of-home ads, social media content, video production, collateral and signage.

“The Field Day team is able to look at our clients’ business situations from a unique perspective and offer new and surprising insights. We’re able to map out a clear and powerful communications road map. As Account Manager, my job is to execute that plan accurately and efficiently.”

Leah’s formal education includes an undergraduate degree at Dalhousie University followed by an Advertising certificate at Humber College.

Art Director

Arthur Oskan

First joined Field Day in June 2011.

Arthur currently manages the creative execution of the Canadian National Exhibition’s annual advertising campaign and our work as Agency of Record for Quesada Burritos & Tacos. His design and art direction career also includes work at TAXI Canada, DDB, and ZoomerMedia. Arthur’s critical thinking and unique approach to design solutions have been a welcome asset to Field Day’s creative team.

Arthur received a Juno Award nomination in 2012 for Best Electronic Album of the Year and his original productions and remixes have charted globally. He has also performed at numerous art and new media festivals including MUTEK (Montreal), Movement (Detroit) and MEME (Winnipeg).

An avid distance runner, Arthur applies the same kind of patience, consistency, and perseverance to his creative work that he does to his running. He currently trains with Canadian Olympic marathoner, Dylan Wykes.

Account Coordinator

Johan Declercq

First joined Field Day in February 2018.

Johan’s passion for consumer trends and analysis led him to his career path in creative marketing.

He graduated from iSCOM Paris in 2017 specializing in advertising strategies. During this time he also had the opportunity to intern for 1 year at Havas WW and FCB owned agencies where he coordinated projects for digital, print, TV and experiential campaigns for major retailers and real estate brands in France.

With over 12 years of martial arts experience and 18 years of playing team sports, Johan brings both calmness and an infectious team spirit to the Field Day squad.


Director, Marketing & Business Development

Patricia Kelly

Patricia brings a wealth of marketing and sales experience to her role at Field Day. She has developed strategic marketing and sales solutions for a wide range of organizations and has worked with numerous arts & culture organizations to solve communication challenges and to solutions. She understands the challenges and opportunities of culture, sports and entertainment brands, and she brings her clients practical, revenue-generating strategies.

Director of Finance

Sue Henein

First joined Field Day in December 1999.

At Field Day, Sue leads the company’s financial planning, handles the day-to-day bookkeeping, and consults on the company’s HR policies.

“I love working with Field Day because of the people. I am so lucky that in my bookkeeping business I get to be around such creativity, positivity and talent.”

  • Accounting and Finance Certificate from Ryerson
  • Grey Advertising Inc. from 2008-early 2010 Financial Controller supervising all accounting functions for Toronto, Vancouver and Montreal offices
  • Early 2010 opened Greenbank Accounting & Bookkeeping Inc.
  • Clients in several industries including Advertising, Engineering and Not-for-Profit