Brand Strategist & Partner

Andrew Arntfield

Launched Field Day in October 1989.

Andrew knows first-hand how the arts & entertainment can inform and transform lives. Prior to launching Field Day, Andrew studied Radio & Television Arts at Ryerson Polytechnic University and then spent 15 years as a professional musician during which time he recorded three albums with a Juno Award-winning singer and performed in concert venues across North America. He is also an accomplished fine artist and he has been commissioned to produce numerous oil portraits, some of which may be seen on his personal website: He also recently produced and directed a feature-length documentary on the Ontario gold rush of the 1920s.

“Our work is grounded in consumer research & analysis,” says Arntfield. “But effective branding and creative also requires empathy. We understand what makes people tick – how they think and work, what motivates them – and as a result, our work is truthful and relevant. It resonates with consumers and helps to build relationships with the brand.

“Arts, sports & entertainment affect people on so many levels: physically, intellectually and emotionally. A great performance – whether it’s on the stage or on a playing field – can open your mind to new ideas and possibilities, provoke intense emotions, and lift you out of your seat. It can give greater context to your own experiences.”

Creative Director & Partner

Sandy Zita

First joined Field Day in September 1997.

As Creative Director, Sandy leads the development of brand creative concepts including both visuals and messaging. He has created many indelible brand tagline for clients as diverse as the Toronto Maple Leafs (“The Passion That Unites Us All”), SiriusXM (“Love to Listen”) and Quesada Burritos & Tacos (“The Joy of Mex”).

Sandy works directly with clients to discuss creative and technical details. “I enjoy direct contact with our clients to review creative strategy. This keeps projects running efficiently, minimizes misunderstandings and helps to personalize our working relationship.”

Sandy manages and mentors Field Day’s designers to ensure that they have the skills and resources needed to carry out creative projects effectively and efficiently. our creative standards are met and constantly encourages new ways of approaching design and fostering new ideas.

Sandy studied economics in university and completed a three-year Graphic Design program at George Brown College.

Account Director

Leah Rose

First joined Field Day in March 2010.

Leah’s organizational and information management skills were honed during her time at both a record label and a digital media company. As Account Director, Leah handles a myriad of project details. She’s a stickler for accuracy: her clear, precise communication style puts her clients at ease, knowing that she has all the details covered.

Each summer, Leah manages hundreds of projects for the Canadian National Exhibition, including print, online, radio and out-of-home ads, social media content, video production, collateral and signage.

“The Field Day team is able to look at our clients’ business situations from a unique perspective and offer new and surprising insights. We’re able to map out a clear and powerful communications road map. As Account Director, my job is to execute that plan accurately and efficiently.”

Leah’s formal education includes an undergraduate degree at Dalhousie University followed by an Advertising certificate at Humber College.

Art Director

Arthur Oskan

First joined Field Day in June 2011.

Arthur currently manages the creative execution of the Canadian National Exhibition’s annual advertising campaign and other clients such as the RBC Canadian Open. His design and art direction career also includes work at TAXI Canada, DDB, and ZoomerMedia. Arthur’s critical thinking and unique approach to design solutions have been a welcome asset to Field Day’s creative team.

Arthur received a Juno Award nomination in 2012 for Best Electronic Album of the Year and his original productions and remixes have charted globally. He has also performed at numerous art and new media festivals including MUTEK (Montreal), Movement (Detroit) and MEME (Winnipeg).

An avid distance runner, Arthur applies the same kind of patience, consistency, and perseverance to his creative work that he does to his running. He currently trains with Canadian Olympic marathoner, Dylan Wykes.

Director, Marketing & Business Development

Patricia Kelly

Patricia brings a wealth of marketing and sales experience to her role at Field Day. She has developed strategic marketing and sales solutions for a wide range of organizations and has worked with numerous arts & culture organizations to solve communication challenges and to solutions. She understands the challenges and opportunities of culture, sports and entertainment brands, and she brings her clients practical, revenue-generating strategies.