There has been a backlash from consumers in the wake of the ongoing news about Facebook and its use of customer data. Yet consumers don’t give much thought to how pervasive online targeting actually is.
Digital marketing gives us the ability to be extremely precise with our targeting. Are you promoting a tennis tournament? You can target by demographics, geotarget, retarget, or target only those who have a stated interest in tennis. It’s efficient and measurable – important considerations when you’re working with limited advertising dollars.
But when you’re preaching to the converted, aren’t you also limiting your reach?
In this third installment of “Boomer vs Millennial”, Andrew and Leah talk about Facebook, data and targeted marketing.