QSRs: How to Reach Generation Z

As a restaurant or QSR company, it’s important to build rapport with each successive generation in order to “future proof” your customer base. In 2020, that means connecting with Generation Z. According to Bloomberg, Gen Z comprise 32 percent...

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Good salt, bad salt

Salt has a long-standing reputation as a food additive that should be avoided. It’s “white death”. It leads to high blood pressure (hypertension) and heart disease… or so we’ve been told. This thinking about salt was based primarily on...

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Young people on a smartphone

Who are Generation Z?

Millennials have been the center of attention for marketers in the past decade. They were (and are) the focus of extensive research, analysis and brand strategies. While Millennials may not have had the disposable income of their parents, marketers...

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QSR’s: It’s the experience that counts

Why do people choose one Quick Service Restaurant chain over another? What influences their QSR choices, and how can you use that information to attract more customers? Field Day conducts an annual study of 2,000 Southern Ontario residents to...

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