Good salt, bad salt

Salt has a long-standing reputation as a food additive that should be avoided. It’s “white death”. It leads to high blood pressure (hypertension) and heart disease… or so we’ve been told. This thinking about salt was based primarily on...

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Young people on a smartphone

Who are Generation Z?

Millennials have been the center of attention for marketers in the past decade. They were (and are) the focus of extensive research, analysis and brand strategies. While Millennials may not have had the disposable income of their parents, marketers...

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QSR’s: It’s the experience that counts

Why do people choose one Quick Service Restaurant chain over another? What influences their QSR choices, and how can you use that information to attract more customers? Field Day conducts an annual study of 2,000 Southern Ontario residents to...

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Natural health products and the gender gap

Who is most likely to be attracted to natural products and why? The answers can help you to shape your marketing message. Field Day recently conducted a study of Ontario adults to better understand their attitudes and opinions about...

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