The future of sports sponsorships measurements

It’s not a secret that when you place your corporate logo on a jersey or in an arena you expect your reach to extend beyond the event itself. When brands spend six or seven figures to sponsor a team...

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Advertising QSRs in 2019: Change the Social Channel

What social media channels are you using to promote your QSR chain? When it comes to QSRs and social marketing, it might be time for you to change the channel. Owned social: When your social marketing is restricted to...

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Collision (of) Course.

Aside from the star-studded cast of actors, business tycoons and athletes, I didn’t know what to expect with Collision 2019.   As a Collision noob, I took this opportunity to learn, but more importantly find inspiring stories and start-ups...

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Exclusive inclusivity – Part two: Feeding our social needs

What motivates consumers to attend specific arts, entertainment or sports programming? Recent behavioral research has identified consumer tendencies towards products and experiences which reflect their ideal self-image. We’ve always been driven by a need for self-actualization and self-fulfillment. We...

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