tiktok social hashtag

TikTok marketing tips. The new social phenomenon.

TikTok is a social media app for creating and sharing short videos. The app was launched in 2017 by ByteDance. While the app was originally mostly used to share music videos, it’s now a platform to showcase talent of...

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A Meat Alternative Backlash?

Veggie burgers have been on offer in both groceries and quick serve restaurants for years, but 2019 saw the meteoric rise of the “meat alternative” sub-category. Beyond Meat, Impossible Burger and Lightlife launched products that mimicked the texture, moisture...

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Sharing is its own reward

Humans spend nearly 40% of our speech solely on talking about our own subjective experiences. By sharing our experiences we seek the approval of others, which in turn feeds our needs of belonging and self-esteem. When we share Instagram...

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The New Age of Digital Advertising

This past summer, Google took steps to give users more control over their online privacy, allowing users to block or clear third-party cookies more easily. The past few years have seen numerous media reports about how companies are harvesting...

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