QSR’s: It’s the experience that counts

Why do people choose one Quick Service Restaurant chain over another? What influences their QSR choices, and how can you use that information to attract more customers? Field Day conducts an annual study of 2,000 Southern Ontario residents to...

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Natural health products and the gender gap

Who is most likely to be attracted to natural products and why? The answers can help you to shape your marketing message. Field Day recently conducted a study of Ontario adults to better understand their attitudes and opinions about...

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Marketing and esports: Understanding the esports fan

Publishers, teams, athletes and broadcasters share a common goal: they want to engage the fans. The more esports can attract and engage fans, the more attractive esports will be to sponsors, advertisers and investors. But who is the esports...

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Your employees are your brand

What is a QSR brand? Is it your logo and advertising? Or is it your food? Your brand is the sum total of the entire customer experience: your advertising, your social media activities, the customer service you provide, your...

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