Since the middle of March, live entertainment organizations have put time into creatively keeping their brands alive in the minds of consumers by recreating aspects of their experience in the digital domain. Facebook Live events, living room concerts and...

Among the hardest hit businesses during the COVID-19 pandemic are those that depend on public attendance and social interaction: performing arts organizations, events, sports and performance venues. COVID has brought their primary revenue-generating activities to a full stop. Event...

The COVID pandemic has brought wholesale changes to the way we live and work. In the coming months, we’ll see a gradual lifting of safety restrictions. As businesses and public spaces begin to reopen, it’s difficult to predict how...

Generation Z brings a unique perspective to consumerism. Instead of a silver spoon in their mouths, Gen Z is the first generation to be born with a mobile phone in their hands. Businesses must rethink how they deliver value...