A Meat Alternative Backlash?

Veggie burgers have been on offer in both groceries and quick serve restaurants for years, but 2019 saw the meteoric rise of the “meat alternative” sub-category. Beyond Meat, Impossible Burger and Lightlife launched products that mimicked the texture, moisture...

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Sharing is its own reward

Humans spend nearly 40% of our speech solely on talking about our own subjective experiences. By sharing our experiences we seek the approval of others, which in turn feeds our needs of belonging and self-esteem. When we share Instagram...

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The New Age of Digital Advertising

This past summer, Google took steps to give users more control over their online privacy, allowing users to block or clear third-party cookies more easily. The past few years have seen numerous media reports about how companies are harvesting...

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Make mobile part of your QSR strategy

The rapid pace of technological innovation combined with Millennials’ ease in adapting to these changes is transforming the Quick Service Restaurant landscape. According to a recent Nielsen study, Millennials are the biggest smartphone users, and they are also the...

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