Attending events in the time of COVID

Among the hardest hit businesses during the COVID-19 pandemic are those that depend on public attendance and social interaction: performing arts organizations, events, sports and performance venues. COVID has brought their primary revenue-generating activities to a full stop. Event...

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Events and destinations: a post-COVID tonic to Social Isolation

The COVID pandemic has brought wholesale changes to the way we live and work. In the coming months, we’ll see a gradual lifting of safety restrictions. As businesses and public spaces begin to reopen, it’s difficult to predict how...

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Marketing to Generation Z

Generation Z brings a unique perspective to consumerism. Instead of a silver spoon in their mouths, Gen Z is the first generation to be born with a mobile phone in their hands. Businesses must rethink how they deliver value...

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QSRs: How to Reach Generation Z

As a restaurant or QSR company, it’s important to build rapport with each successive generation in order to “future proof” your customer base. In 2020, that means connecting with Generation Z. According to Bloomberg, Gen Z comprise 32 percent...

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