Millennials: Healthy Eating vs Convenience

The past decade has seen an increasing consumer trend to move away from functional foods (food that is processed, modified, and/or contains additives) toward more basic, “whole foods”. But millennials, more than any other age group, prioritize convenience over...

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tiktok social hashtag

TikTok marketing tips. The new social phenomenon.

TikTok is a social media app for creating and sharing short videos. The app was launched in 2017 by ByteDance. While the app was originally mostly used to share music videos, it’s now a platform to showcase talent of...

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A Meat Alternative Backlash?

Veggie burgers have been on offer in both groceries and quick serve restaurants for years, but 2019 saw the meteoric rise of the “meat alternative” sub-category. Beyond Meat, Impossible Burger and Lightlife launched products that mimicked the texture, moisture...

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Sharing is its own reward

Humans spend nearly 40% of our speech solely on talking about our own subjective experiences. By sharing our experiences we seek the approval of others, which in turn feeds our needs of belonging and self-esteem. When we share Instagram...

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