4 hot consumer and marketing trends for 2019

What are the upcoming media and marketing trends for 2019 and how can you get ahead of the curve? Field Day looked at a number of studies and we’ve compiled four trends that we believe will have an impact...

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How to differentiate your restaurant brand: it’s more than the food

It’s common for restaurant brands to think that what makes them unique is the taste and freshness of their food. Why? Because research shows that flavour and freshness are the top motivators when consumers choose a restaurant. But the...

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Keeping your franchisees motivated

When it comes to franchising, there’s more to marketing than consumer-focused advertising. One of the main challenges is to market the brand to the franchisees themselves and keep them engaged. Franchising is an attractive model for retail organizations and...

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Are newspapers still relevant?

Are newspapers dead? The relevance of printed newspapers has been slowly declining since as early as the 1950s with the arrival of television. Today, with the overwhelming popularity of digital media, the demise of printed news may seem inevitable....

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