How to identify and engage new target segments

We’ve all heard someone say “Museums aren’t my thing”, “Baseball is not my thing”, or “Travel isn’t my thing”. No matter what your organization does, whether it’s culture, tourism, sports or an event, there will always be people who have no interest or affinity in your offering.

What is the Culture Bubble?

We all live in bubbles, and our bubbles contain all of our cultural and entertainment interests: the music we love, the events we attend, the leisure activities we enjoy. Everyone’s bubble is different; the size and shape of our bubble is defined by our needs, our biases, and our environment.

The good news is that our consumer research shows that there are clear demographic trends to the Culture Bubble. Field Day has used this data to identify viable new target segments for our clients.
 
If you understand the defining needs and biases of your target segment, you can modify your offering, your messaging or your marketing tactics to meet those needs… and to move your brand INSIDE their Culture Bubble.

As part of Field Day’s work for event, destination and cultural organizations, we’ve helped many venues to attract new target segments.

Share this Post:

Instagram Feed

  • In recent years meat alternatives have been a growing market
  • How can events and attractions give attendees opportunities to talk
  • Thirty years ago today our fearless leader Andrew Arntfield started
  • Now that Google is giving users more control over their
  • Our sweaters will have to wait! Its the first day
  • Finding your brands audience is key! Talk to us about
  • Greatness walks among us Were not loud but were mighty
  • Weve been busy bending over backwards to develop Gymnastics Ontarios
  • Summer is on its way out and fall is coming
  • Did you miss us? We thought so! Weve got lots
  • The CNE always keeps us busy during the summer months
  • Getting noticed on mobile devices has become vital for brands