Collision (of) Course.

Aside from the star-studded cast of actors, business tycoons and athletes, I didn’t know what to expect with Collision 2019.
 
As a Collision noob, I took this opportunity to learn, but more importantly find inspiring stories and start-ups with interesting trajectories. Let’s face it – we live in some tough times, and the world needs a lot more positivity.
 
Upon arriving, I instantly got the impression this was going to be unlike any other conference I’d attended. As a creative, it’s my job to feel out trends and to seek out what works and what doesn’t. For me, Collision was about the struggles and challenges small business faces day in and day out. The hustle was strong, and the pitches were equally so. Many were nervous, and some were less polished. Either way, it was refreshing to see so many bold ideas pushed into a public space for all to see.
 
Going through the schedule, I knew of most of the heavyweight speakers, so I sought out speakers who were new to me.
 
With that in mind, here are my top three moments of Collision 2019.
 
Marketing Amid Disruption with Linda Boff
(Chief Marketing Officer at GE)
What struck me about Linda’s keynote was how she was able to pivot General Electric’s 127-year-old brand to be more in tune with today’s energy conversation. Their clean Instagram feed not only highlights their innovations, it includes the human aspect. People make these achievements possible.
https://www.instagram.com/generalelectric/?hl=en   
 

In Defense of the “Jack-Of-All-Trades” with Graham McDonnell 
(Creative Director, New York Times)
Graham’s talk resonated with me on various levels. We’re both musicians, both creatives, and both struggle with trying to take on everything. He spent 30 minutes diving deep into the Specialist vs Generalist debate, and by the end I asked myself one question: Where would I be if I didn’t try to at least learn one more thing?
Here is a link to his bio.
 
Leadership Lessons
Terrell Owens (Professional athlete), Ryan Holmes (Hootsuite), Alex Kantrowitz (Buzzfeed)
These three speakers were brutally honest and as hard as nails in telling it like it is. Determination and perseverance are among the most important keys to success. As an athlete, I’ve learned that what you put in is what you get out. If you take short cuts, in business or in life, your performance undoubtably suffers.

Click here for more info on Collision 2020!

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