Category Archives: Uncategorized

A Meat Alternative Backlash?

Veggie burgers have been on offer in both groceries and quick serve restaurants for years, but 2019 saw the meteoric rise of the “meat alternative” sub-category. Beyond Meat, Impossible Burger and Lightlife launched products that mimicked the texture, moisture...

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Exclusive inclusivity – Part two: Feeding our social needs

What motivates consumers to attend specific arts, entertainment or sports programming? Recent behavioral research has identified consumer tendencies towards products and experiences which reflect their ideal self-image. We’ve always been driven by a need for self-actualization and self-fulfillment. We...

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The results are in! The 5th Annual Toronto Entertainment Survey

THE RESULTS ARE IN! 5TH ANNUAL ENTERTAINMENT SURVEY Field Day Inc. polled 1,800 adult residents of Southern Ontario regarding 120 attractions asking them to identify which attractions they attended in 2015 and which attractions are their all-time favourites. The...

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