Category Archives: Ideas

Sports brands are unlike consumer product brands. The sports product changes regularly as teams win or lose. A key to keeping core fans engaged is storytelling: the team’s mythology, its heroes, and villains, its highs and lows are all...

  What would happen if the taste of Coke regularly changed or if it suddenly started to leave a bad taste in consumers’ mouths? What if the company was the subject of daily analysis by the press and a...

Send a text to SFMOMA and they’ll text you back artwork. You can explore SFMOMA’s collection now with the ease of a text, though you don’t always know what you’re going to get. “…engages you with the collection in...

How can cultural institutions build loyal audiences beyond their core “cultural believers”? Our expectations of cultural experiences have changed, in large part due to technology. We are so accustomed to interactive multimedia entertainment experiences on our phones, tablets, laptops,...

Cultural institutions can rely on a core audience that values the enriching experience that museums, galleries, and performing arts provide. How can institutions build loyal audiences beyond their core “cultural believers”? Field Day’s consumer research – as well as...

A few weeks ago, I saw an interview with the director of the National Theatre’s new production of Hedda Gabler. Ibsen’s 1890s play has been reworked to take place in present day and stars Ruth Wilson (Luther, The Affair)....

Every arts and sports marketer I’ve spoken to has a common challenge: increasing attendance with an ever-decreasing media budget. The solution is in targeting: clearly defining who your ideal customer is and where to find them. The data collected...

If you live in Southern Ontario, Field Day wants your opinion about cross-border tourism. Take our short survey and you could win a Grand Prize of $1,000 cash. The survey and contest are open to Ontario residents age 19+...

Not surprisingly, there’s plenty of online chatter this morning about the new/old Toronto Maple Leafs logo redesign. Sports franchises don’t take logo redesigns lightly. The team’s logo is a highly visible piece of the bigger brand puzzle. A redesign...

Entertainment transforms lives. Whether it’s on a stage or a playing field, arts, culture, live entertainment and sports affect people physically, intellectually and emotionally. But how and why do we make our cultural, attraction and entertainment choices? Why do we...