Category Archives: Franchising

Advertising QSRs in 2019: Change the Social Channel

What social media channels are you using to promote your QSR chain? When it comes to QSRs and social marketing, it might be time for you to change the channel. Owned social: When your social marketing is restricted to...

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Franchising and the Entrepreneurial Mindset

Think back to when you opened your own business. That first location was a labour of love. You sweated over every decision, large and small: products, pricing, suppliers, decor, equipment… You took on a huge risk in launching your...

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Do calories count?

If you’re a Canadian adult in 2019, they definitely do. More than ever, we’re watching what we eat: making healthy food choices and reducing our caloric intake. In Field Day’s annual study of fast food trends, the “range of...

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How to differentiate your restaurant brand: it’s more than the food

It’s common for restaurant brands to think that what makes them unique is the taste and freshness of their food. Why? Because research shows that flavour and freshness are the top motivators when consumers choose a restaurant. But the...

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Keeping your franchisees motivated

When it comes to franchising, there’s more to marketing than consumer-focused advertising. One of the main challenges is to market the brand to the franchisees themselves and keep them engaged. Franchising is an attractive model for retail organizations and...

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