Category Archives: Franchising

As a restaurant or QSR company, it’s important to build rapport with each successive generation in order to “future proof” your customer base. In 2020, that means connecting with Generation Z. According to Bloomberg, Gen Z comprise 32 percent...

Why do people choose one Quick Service Restaurant chain over another? What influences their QSR choices, and how can you use that information to attract more customers? Field Day conducts an annual study of 2,000 Southern Ontario residents to...

What is a QSR brand? Is it your logo and advertising? Or is it your food? Your brand is the sum total of the entire customer experience: your advertising, your social media activities, the customer service you provide, your...

The past decade has seen an increasing consumer trend to move away from functional foods (food that is processed, modified, and/or contains additives) toward more basic, “whole foods”. But millennials, more than any other age group, prioritize convenience over...

The rapid pace of technological innovation combined with Millennials’ ease in adapting to these changes is transforming the Quick Service Restaurant landscape. According to a recent Nielsen study, Millennials are the biggest smartphone users, and they are also the...

What social media channels are you using to promote your QSR chain? When it comes to QSRs and social marketing, it might be time for you to change the channel. Owned social: When your social marketing is restricted to...

Think back to when you opened your own business. That first location was a labour of love. You sweated over every decision, large and small: products, pricing, suppliers, decor, equipment… You took on a huge risk in launching your...

If you’re a Canadian adult in 2019, they definitely do. More than ever, we’re watching what we eat: making healthy food choices and reducing our caloric intake. In Field Day’s annual study of fast food trends, the “range of...

It’s common for restaurant brands to think that what makes them unique is the taste and freshness of their food. Why? Because research shows that flavour and freshness are the top motivators when consumers choose a restaurant. But the...

When it comes to franchising, there’s more to marketing than consumer-focused advertising. One of the main challenges is to market the brand to the franchisees themselves and keep them engaged. Franchising is an attractive model for retail organizations and...