Category Archives: Media

Are newspapers still relevant?

Are newspapers dead? The relevance of printed newspapers has been slowly declining since as early as the 1950s with the arrival of television. Today, with the overwhelming popularity of digital media, the demise of printed news may seem inevitable....

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The beauty of instagram goes beyond the visual

They swipe up and down, they hold-on, they click, they like, they repost. And they’re doing it at home, at work, in the park, on public transportation, and in every social setting. Instagram has captured the imaginations of millions...

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Is targeted marketing limiting your reach?

There has been a backlash from consumers in the wake of the ongoing news about Facebook and its use of customer data. Yet consumers don’t give much thought to how pervasive online targeting actually is.  Digital marketing gives us...

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The results are in! The 2018 Toronto Entertainment Survey

The results are in! Field Day’s 2018 Toronto Entertainment Survey is now ready – and the results can help you to reach new audiences and drive attendance. Download the free Executive Summary below. Just a few of the key insights...

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IS YOUR MEDIA MIX KEEPING PACE WITH YOUR CUSTOMERS?

Where are you spending your precious media dollars in 2017? The odds are you’re at least a few years behind current consumer media trends. Marketers are traditionally slow to keep up with changes in marketing channel trends and fear...

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