Category Archives: Consumer

Who is most likely to attend your destination or event: city dwellers, suburbanites or rural residents?

In our 2018 Entertainment Survey, Field Day analyzed the differences between urban, suburban and rural dwellers when it comes to choosing a destination. The results showed two interesting points of differentiation: City dwellers attend more attractions, more often. People...

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Seniors are breaking the internet

Do you remember the uncomfortable feeling you had when your grandmother first commented on one of your Facebook posts? Or when you discovered she had an Instagram account? Seniors have many reasons for starting their e-journey: Facetiming with their...

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The limits of digital entertainment

Digital has an increasing impact on how we experience an event. Regardless of our age, we now expect digital engagement as part of our experience – whether it’s an art gallery, a concert or a sports event. But how...

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How to identify and engage new target segments

We’ve all heard someone say “Museums aren’t my thing”, “Baseball is not my thing”, or “Travel isn’t my thing”. No matter what your organization does, whether it’s culture, tourism, sports or an event, there will always be people who...

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If your customers aren’t talking, your marketing’s not rocking

We all know that it’s a photo-op-selfie-social-sharing world out there. People never let their phones out of their hands and can’t wait to post their experiences – especially if it’s something new, different or exclusive.  Here’s the thing, though:...

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The results are in! The 2018 Toronto Entertainment Survey

The results are in! Field Day’s 2018 Toronto Entertainment Survey is now ready – and the results can help you to reach new audiences and drive attendance. Download the free Executive Summary below. Just a few of the key insights...

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Boomer Vs. Millennial: Episode Two

What is the impact of streaming music and how has it changed our relationship with music? When musicians align themselves with brands, is it still considered a “sell out”? Check out the second episode of our new video series...

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Boomer Vs. Millennial: Episode One

Field Day’s Account Manager, Leah Rose, and President, Andrew Arntfield talk marketing, branding, and advertising. In this installment, they look at the pros and cons of Snapchat and the opportunities for brands to use it.

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Boomer vs Millennial: Who is more likely to attend?

Suburban male boomers are only interested in sports and family-oriented activities. That may sound like a stereotype, but there’s more truth to it than you may think. Each year Field Day conducts a study of nearly 2,000 Southern Ontario...

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