Category Archives: Entertainment

Sharing is its own reward

Humans spend nearly 40% of our speech solely on talking about our own subjective experiences. By sharing our experiences we seek the approval of others, which in turn feeds our needs of belonging and self-esteem. When we share Instagram...

Read More

The future of sports sponsorships measurements

It’s not a secret that when you place your corporate logo on a jersey or in an arena you expect your reach to extend beyond the event itself. When brands spend six or seven figures to sponsor a team...

Read More

Exclusive inclusivity – Part two: Feeding our social needs

What motivates consumers to attend specific arts, entertainment or sports programming? Recent behavioral research has identified consumer tendencies towards products and experiences which reflect their ideal self-image. We’ve always been driven by a need for self-actualization and self-fulfillment. We...

Read More

Exclusive inclusivity – Part one: Why we attend

If you’re marketing an event, attraction, sport, museum or arts performance, the odds are you’ve gathered demographic data on your customer, and you have a fairly good idea of WHO attends. But do you know WHY they attend? If...

Read More

Top sports marketing trends for 2019

What are the sports marketing trends for 2019 and how can you get ahead of the curve? Field Day has compiled three trends that we believe will have a big impact in the coming year. From weak signals to...

Read More

Are newspapers still relevant?

Are newspapers dead? The relevance of printed newspapers has been slowly declining since as early as the 1950s with the arrival of television. Today, with the overwhelming popularity of digital media, the demise of printed news may seem inevitable....

Read More

Who is most likely to attend your destination or event: city dwellers, suburbanites or rural residents?

In our 2018 Entertainment Survey, Field Day analyzed the differences between urban, suburban and rural dwellers when it comes to choosing a destination. The results showed two interesting points of differentiation: City dwellers attend more attractions, more often. People...

Read More

The beauty of instagram goes beyond the visual

They swipe up and down, they hold-on, they click, they like, they repost. And they’re doing it at home, at work, in the park, on public transportation, and in every social setting. Instagram has captured the imaginations of millions...

Read More

Seniors are breaking the internet

Do you remember the uncomfortable feeling you had when your grandmother first commented on one of your Facebook posts? Or when you discovered she had an Instagram account? Seniors have many reasons for starting their e-journey: Facetiming with their...

Read More

The limits of digital entertainment

Digital has an increasing impact on how we experience an event. Regardless of our age, we now expect digital engagement as part of our experience – whether it’s an art gallery, a concert or a sports event. But how...

Read More