Category Archives: Entertainment

Exclusive inclusivity – Part two: Feeding our social needs

What motivates consumers to attend specific arts, entertainment or sports programming? Recent behavioral research has identified consumer tendencies towards products and experiences which reflect their ideal self-image. We’ve always been driven by a need for self-actualization and self-fulfillment. We...

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Exclusive inclusivity – Part one: Why we attend

If you’re marketing an event, attraction, sport, museum or arts performance, the odds are you’ve gathered demographic data on your customer, and you have a fairly good idea of WHO attends. But do you know WHY they attend? If...

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Top sports marketing trends for 2019

What are the sports marketing trends for 2019 and how can you get ahead of the curve? Field Day has compiled three trends that we believe will have a big impact in the coming year. From weak signals to...

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Are newspapers still relevant?

Are newspapers dead? The relevance of printed newspapers has been slowly declining since as early as the 1950s with the arrival of television. Today, with the overwhelming popularity of digital media, the demise of printed news may seem inevitable....

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Who is most likely to attend your destination or event: city dwellers, suburbanites or rural residents?

In our 2018 Entertainment Survey, Field Day analyzed the differences between urban, suburban and rural dwellers when it comes to choosing a destination. The results showed two interesting points of differentiation: City dwellers attend more attractions, more often. People...

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The beauty of instagram goes beyong the visual

They swipe up and down, they hold-on, they click, they like, they repost. And they’re doing it at home, at work, in the park, on public transportation, and in every social setting. Instagram has captured the imaginations of millions...

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Seniors are breaking the internet

Do you remember the uncomfortable feeling you had when your grandmother first commented on one of your Facebook posts? Or when you discovered she had an Instagram account? Seniors have many reasons for starting their e-journey: Facetiming with their...

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The limits of digital entertainment

Digital has an increasing impact on how we experience an event. Regardless of our age, we now expect digital engagement as part of our experience – whether it’s an art gallery, a concert or a sports event. But how...

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How to identify and engage new target segments

We’ve all heard someone say “Museums aren’t my thing”, “Baseball is not my thing”, or “Travel isn’t my thing”. No matter what your organization does, whether it’s culture, tourism, sports or an event, there will always be people who...

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Is targeted marketing limiting your reach?

There has been a backlash from consumers in the wake of the ongoing news about Facebook and its use of customer data. Yet consumers don’t give much thought to how pervasive online targeting actually is.  Digital marketing gives us...

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