Category Archives: Entertainment

What are the sports marketing trends for 2019 and how can you get ahead of the curve? Field Day has compiled three trends that we believe will have a big impact in the coming year. From weak signals to...

Are newspapers dead? The relevance of printed newspapers has been slowly declining since as early as the 1950s with the arrival of television. Today, with the overwhelming popularity of digital media, the demise of printed news may seem inevitable....

In our 2018 Entertainment Survey, Field Day analyzed the differences between urban, suburban and rural dwellers when it comes to choosing a destination. The results showed two interesting points of differentiation: City dwellers attend more attractions, more often. People...

They swipe up and down, they hold-on, they click, they like, they repost. And they’re doing it at home, at work, in the park, on public transportation, and in every social setting. Instagram has captured the imaginations of millions...

Do you remember the uncomfortable feeling you had when your grandmother first commented on one of your Facebook posts? Or when you discovered she had an Instagram account? Seniors have many reasons for starting their e-journey: Facetiming with their...

Digital has an increasing impact on how we experience an event. Regardless of our age, we now expect digital engagement as part of our experience – whether it’s an art gallery, a concert or a sports event. But how...

We’ve all heard someone say “Museums aren’t my thing”, “Baseball is not my thing”, or “Travel isn’t my thing”. No matter what your organization does, whether it’s culture, tourism, sports or an event, there will always be people who...

There has been a backlash from consumers in the wake of the ongoing news about Facebook and its use of customer data. Yet consumers don’t give much thought to how pervasive online targeting actually is.  Digital marketing gives us...

We all know that it’s a photo-op-selfie-social-sharing world out there. People never let their phones out of their hands and can’t wait to post their experiences – especially if it’s something new, different or exclusive.  Here’s the thing, though:...

The results are in! Field Day’s 2018 Toronto Entertainment Survey is now ready – and the results can help you to reach new audiences and drive attendance. Download the free Executive Summary below. Just a few of the key insights...