Category Archives: Entertainment

Publishers, teams, athletes and broadcasters share a common goal: they want to engage the fans. The more esports can attract and engage fans, the more attractive esports will be to sponsors, advertisers and investors. But who is the esports...

The esports Ecosystem Esports is “the next big thing”… or so we’ve been told. According to Deloitte, $4.5B USD was invested in esports in 2018 alone. Esports is not without complexity and issues, but it also has the potential...

Humans spend nearly 40% of our speech solely on talking about our own subjective experiences. By sharing our experiences we seek the approval of others, which in turn feeds our needs of belonging and self-esteem. When we share Instagram...

It’s not a secret that when you place your corporate logo on a jersey or in an arena you expect your reach to extend beyond the event itself. When brands spend six or seven figures to sponsor a team...

What motivates consumers to attend specific arts, entertainment or sports programming? Recent behavioral research has identified consumer tendencies towards products and experiences which reflect their ideal self-image. We’ve always been driven by a need for self-actualization and self-fulfillment. We...

If you’re marketing an event, attraction, sport, museum or arts performance, the odds are you’ve gathered demographic data on your customer, and you have a fairly good idea of WHO attends. But do you know WHY they attend? If...

What are the sports marketing trends for 2019 and how can you get ahead of the curve? Field Day has compiled three trends that we believe will have a big impact in the coming year. From weak signals to...

Are newspapers dead? The relevance of printed newspapers has been slowly declining since as early as the 1950s with the arrival of television. Today, with the overwhelming popularity of digital media, the demise of printed news may seem inevitable....

In our 2018 Entertainment Survey, Field Day analyzed the differences between urban, suburban and rural dwellers when it comes to choosing a destination. The results showed two interesting points of differentiation: City dwellers attend more attractions, more often. People...

They swipe up and down, they hold-on, they click, they like, they repost. And they’re doing it at home, at work, in the park, on public transportation, and in every social setting. Instagram has captured the imaginations of millions...