Category Archives: Consumer

tiktok social hashtag

TikTok marketing tips. The new social phenomenon.

TikTok is a social media app for creating and sharing short videos. The app was launched in 2017 by ByteDance. While the app was originally mostly used to share music videos, it’s now a platform to showcase talent of...

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A Meat Alternative Backlash?

Veggie burgers have been on offer in both groceries and quick serve restaurants for years, but 2019 saw the meteoric rise of the “meat alternative” sub-category. Beyond Meat, Impossible Burger and Lightlife launched products that mimicked the texture, moisture...

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The New Age of Digital Advertising

This past summer, Google took steps to give users more control over their online privacy, allowing users to block or clear third-party cookies more easily. The past few years have seen numerous media reports about how companies are harvesting...

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Collision (of) Course.

Aside from the star-studded cast of actors, business tycoons and athletes, I didn’t know what to expect with Collision 2019.   As a Collision noob, I took this opportunity to learn, but more importantly find inspiring stories and start-ups...

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Is ethical marketing risky?

Ethical marketing has seen a big rise in popularity and effectiveness in the last five years, but consumers are now expecting more from brands in their social actions. In 2019, brands with a clear social conscience are leading the...

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How Instagram checkout works

Instagram has changed the way we consume fashion, food, and even entertainment. Most importantly, it has become a powerful window display for a new generation of brands and shoppers. It was inevitable for Instagram to get into mobile commerce....

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Top digital marketing trends for 2019

What are the digital marketing trends for 2019 and how can you get ahead of the curve? Field Day has compiled four trends that we believe will have an impact in the coming year. 1. Social Channels are the...

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4 hot consumer and marketing trends for 2019

What are the upcoming media and marketing trends for 2019 and how can you get ahead of the curve? Field Day looked at a number of studies and we’ve compiled four trends that we believe will have an impact...

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