Category Archives: Consumer

Who is most likely to be attracted to natural products and why? The answers can help you to shape your marketing message. Field Day recently conducted a study of Ontario adults to better understand their attitudes and opinions about...

The past decade has seen an increasing consumer trend to move away from functional foods (food that is processed, modified, and/or contains additives) toward more basic, “whole foods”. But millennials, more than any other age group, prioritize convenience over...

TikTok is a social media app for creating and sharing short videos. The app was launched in 2017 by ByteDance. While the app was originally mostly used to share music videos, it’s now a platform to showcase talent of...

Veggie burgers have been on offer in both groceries and quick serve restaurants for years, but 2019 saw the meteoric rise of the “meat alternative” sub-category. Beyond Meat, Impossible Burger and Lightlife launched products that mimicked the texture, moisture...

This past summer, Google took steps to give users more control over their online privacy, allowing users to block or clear third-party cookies more easily. The past few years have seen numerous media reports about how companies are harvesting...

Aside from the star-studded cast of actors, business tycoons and athletes, I didn’t know what to expect with Collision 2019.   As a Collision noob, I took this opportunity to learn, but more importantly find inspiring stories and start-ups...

Ethical marketing has seen a big rise in popularity and effectiveness in the last five years, but consumers are now expecting more from brands in their social actions. In 2019, brands with a clear social conscience are leading the...

Instagram has changed the way we consume fashion, food, and even entertainment. Most importantly, it has become a powerful window display for a new generation of brands and shoppers. It was inevitable for Instagram to get into mobile commerce....

What are the digital marketing trends for 2019 and how can you get ahead of the curve? Field Day has compiled four trends that we believe will have an impact in the coming year. 1. Social Channels are the...

What are the upcoming media and marketing trends for 2019 and how can you get ahead of the curve? Field Day looked at a number of studies and we’ve compiled four trends that we believe will have an impact...