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This past December, Field Day gave our clients a chance to stretch their creative muscles over the holidays, to cut down on their caloric intake, and to help fight hunger in our community via the Daily Bread Food Bank.
Field Day’s “Boxed Turkey (with all the fixin’s)” was delivered to clients wrapped in brown kraft paper. The tasty turkey product was suitable for both vegans and vegetarians alike as it contained no meat. In fact, it contained no food groups whatsoever. But as the Nutrition Facts on the yellow “no name” box stated, it did contain “a barrel of fun, just a bit of frustration, 100% of your daily fibre requirement, and many good tidings”.
Clients were challenged to assemble the cardboard turkey following the (admittedly vague) instructions, and to submit a photo of their completed (or partially completed) turkey.
For every entry received, Field Day offered to donate 10 lbs. of food to Toronto’s Daily Bread Food Bank.
Thanks to everyone who participated and emailed their turkey photos. As a result of your creative spirit, we donated 170 lbs. of food to the Food Bank!
Despite all the great entries, there could only be one winner:
Title: Roast Turkey
Entrant: Greg Sweetnam, Ontario Stone, Sand & Gravel Association
Greg not only completed his turkey, but provided editorial commentary via his photo composition. When asked if the photo was indicative of his frustration assembling the turkey, he diplomatically said, “the beauty of art is that we can all draw our own inferences from it.”
Our Runner Up entry:
Title: None
Entrant: Danielle Bourre & Karen Lynch, Canadian National Exhibition
Karen’s comments: “The project was a challenge - and a little beyond my skill set - but a guardian angel came to my rescue. Please have pity. Thanks to Danielle, it is a thing of beauty.”
Kudos to Sam Chow (concept & design), Sonia Ruckemann (production management) and Sandy Zita (copywriting & design) for the Boxed Turkey holiday mailing.
Click through the photos at left to view the winning Boxed Turkey entry, the Runner Up, and our behind-the-scenes production photos.
VISIT THE DAILY BREAD FOOD BANK WEBSITE
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