The Mighty Ducks of Anaheim had a remarkable season in 2003 and came within one game of a Stanley Cup championship. The 2003 Western Conference Champions have come of age, and are entering their 11th season in the NHL with newfound purpose.
Michael P. Williams
Director of Marketing, Mighty Ducks of Anaheim, NHL
The Ducks approached Field Day soon after the 2003 playoffs ended to create a season ticket package that would both reward and inspire their valued season seat holders. The team recognized Field Day's strategic and creative expertise in both sports branding and relationship marketing.
Since completing the ticket package, Field Day has created a launch campaign for the team's new third jersey, and is currently developing a multimedia campaign for the team's Premium Club and Suites which will include a logo design, direct mail, print advertising, a promotional DVD and broadcast advertising.