Andrew Arntfield

Art Director Sandy Zita recently celebrated his 10th anniversary with Field Day. To mark the occasion, Field Day's other Art Director, Geoff Kendall, graciously hosted a surprise party for Sandy. Field Day staff both present and past, clients, family and friends came to honour the man of the hour. Former Field Dayers included Brad Choma, Mark Jenkinson (also appearing as "Bizarro Sandy Zita" - see photo gallery), Doug Robson, Jessica Lee, Sue Henein, Patricia Kelly and Marina Dempster.

We presented Sandy with an array of superhero-related anniversary gifts and a video that zips through 10 years of Sandy's creativity in 2 1/2 minutes, including all 63 iterations of the Toronto Maple Leafs 75th Anniversary logo.

The evening was capped with an intensive Wii & Xbox session, where Senior Account Director Joanna Zuk excelled at Guitar Hero... And tennis... And bowling... And boxing.

Click here to view the retrospective video (Quicktime 7 required)

Click through the photo gallery on the left.

Engaging Fans in the Offseason


Getting Emotional With Your Brand
[02/12/2014] - In a marketing climate where measurable ROI is critical, itís understandable why marketers prefer to appeal to logic rather than emotion. But marketers who rely solely on logic are missing a great opportunity to gain a competitive advantage.

Do You Know Your Ethnic Audience When It Comes to Sports?
[01/02/2014] - Our research shows when it comes to their interests and motivations, different ethnic groups have different priorities.

Field Day Entertainment Survey Published and Available
[11/28/2013] - The results of Field Day's entertainment survey have been published in the Tourism Toronto newsletter and in this year's 2013 Nuit Blanche Economic Impact press release. If you would like like to see the report highlights, please click the link below.


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Second Screen Revolution Sparks New Opportunities for Brands

The Lost Holiday Cards

American Apparel Uses Controversy to Increase Sales

Emotion and Luxury Brands - A Long-Term Affair

Dark Social is Largely Invisible to Most Web Analytics Programs

Starbucks Doesn't Earn a Gold Star for its New Digital Rewards Program

Starbucks' New Technology Rewards Customer Loyalty

Medieval Times Doesn't Leave Its Audience Stuck In The Past

Gone Zippin'

Emotion vs. Logic - Why Consumers Buy

How's Your Office Life? Ruff?

George Stroumboulopoulos Dishes About Celebrity Entertainment Picks in TO

The Power of Video to Build Brand Trust

From Sheep Mentality to I-Marketing

Tennis Canada and Field Day Go Live to Drive Ticket Sales

Word of Mouth Propels Rockstar Energy Drink's Success

Indellible Brand Trust

6 tips to create an indelible brand tagline

You Don't Know Jack

Single-Sourced Marketing - Investing to Increase Your Bottom Line

Six steps to success in Social Media

Field Day Fascination ...

Is anyone paying attention to your advertising?

The New 'Kid' On The Block

A Tall Order

The Accidental Artist

Read the San Francisco Panorama

Does a Big Mac by any other name taste as sweet?

From rock star to big time ad exec

Tapping the Boom

Women don't trust advertising

Satisfaction doesn't equal loyalty

Would you like a shot of pleasure with that latte?

Social networking - if you build it will they come?

If We'd Done That No. 1 - London Olympics Logo

Cast your ballot for great design

Field Day Field Day Part 2

Field Day Field Day Part 1

ZX - Sandy's Zita's 10th Anniversary Party

I Brake for Type Geeks

Then we came to the end

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Tagging the night with light

The Wall

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Post your secret....

Jurassic Coffee

Design and Business

Wallpaper for Spring

Street paintings that defy the laws of perspective

One Man Garage Band

France Photo Journal

The Winning Tinker

It's Tinker Time

The Designers Mixtape

I'll take the effort and scorn with a side of pleasure.

gotta be ze frank

What do you want to do with your life?

Look - Up in the Skye

Let It Be

Our man in Havana

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