THE WALL


[05/22/2007]
Sandy Zita

Field Day recently participated in an RGD Ontario "studio crawl" where groups consisting mainly of students toured the offices of four local agencies. In anticipation of the tour, we took the opportunity to give our studio a good sprucing up.

Art Director Geoff Kendall and Production Coordinator Leroy Danclar did a phenomenal job re-organizing our lounge, motivating the rest of us, and filling our walls with both personal and work-related images.

One of the pieces they had in mind was a mosaic wall made up of 54 individual nine inch by nine inch frames. Just one tiny problem though...

What do you put in those frames?

I showed Geoff a coloured mosaic pattern I'd created for something else. He liked it, and so I began to lay out the wall. In the course of doing that, an idea came to me to use a word or short phrase and to craft a micro story to go with it.

I quickly wrote some oddball stories about myself (all true except one) to go with some words I'd chosen and sent the artwork off to Geoff and Andrew for approval. They were on board with it.

Andrew came up with the word STATE. It's open to interpretation: it could be a statement about ourselves, a visual representation of our current state of mind, or even our comment on the current state of affairs.

This will become a monthly rotating installation. Staff members can feature photography, artwork, stories, or anything really. The can STATE whatever they wish.

I’ve attached the artwork for the first installation as a PDF. Use the magnify tool in your PDF reader to read the small type.

Oh... and by the way, you'll have to email me to find out which story isn't true.

szita@fieldday.com


Download The Wall PDF





Read the San Francisco Panorama
[01/29/2010]

PAST ENTRIES

Does a Big Mac by any other name taste as sweet?
[05/12/2009] - Dr. Tom Robinson of Stanford University says that kids’ perception of taste is "physically altered by the branding."

Tapping the Boom
[03/15/2009] - Baby boomers have built up a tidy sum of $3 trillion in disposable income... that's more than the average U.S. federal budget. For a marketer, knowing what buttons to push to connect with those boomers is golden.

Women don't trust advertising
[01/13/2009] - Traditional advertising is a one-way medium. It's like the first date who won't stop talking about himself. Learn how to engage your customers in a two-way conversation.

MORE...

Satisfaction doesn't equal loyalty
[12/20/2008]

Would you like a shot of pleasure with that latte?
[12/02/2008]

Social networking - if you build it will they come?
[10/01/2008]

If We'd Done That No. 1 - London Olympics Logo
[07/20/2008]

All Night Delivery
[11/23/2007]

Cast your ballot for great design
[10/10/2007]

Field Day Field Day Part 2
[09/20/2007]

Field Day Field Day Part 1
[09/19/2007]

ZX - Sandy's Zita's 10th Anniversary Party
[09/11/2007]

I Brake for Type Geeks
[08/24/2007]

Then we came to the end
[07/27/2007]

Comedy By The Numbers
[07/24/2007]

Tagging the night with light
[07/12/2007]

The Wall
[05/22/2007]

Ron Mueck's reality
[04/25/2007]

From rock star to big time ad exec
[04/15/2007]

Post your secret....
[04/13/2007]

Jurassic Coffee
[04/09/2007]

Design and Business
[04/03/2007]

Wallpaper for Spring
[04/02/2007]

Street paintings that defy the laws of perspective
[03/09/2007]

One Man Garage Band
[02/13/2007]

France Photo Journal
[01/27/2007]

The Winning Tinker
[01/17/2007]

It's Tinker Time
[01/16/2007]

The Designers Mixtape
[01/07/2007]

I'll take the effort and scorn with a side of pleasure.
[01/03/2007]

gotta be ze frank
[01/02/2007]

What do you want to do with your life?
[01/01/2007]

Everybody's got the blues
[12/31/2006]

MTIV
[12/18/2006]

Look - Up in the Skye
[12/12/2006]

Let It Be
[12/06/2006]

CNE ad campaign launch party
[07/06/2006]

Our man in Havana
[03/10/2006]

© Copyright 2003 - 2010 Field Day Inc. All rights reserved.