Field Day Inc. | Blue sky thinking, down to earth results.

[12/06/2006]
Sandy Zita

I've always been a Beatles fan, but they sort of wax and wane out of my playlist at any given time. Yesterday I found myself driving into work – a rare occurrence – and happened to notice that I had 2/3 of the Beatles catalog in the car with me. I popped in 'Let It Be' and sang loudly and mostly out of tune.

Today, I created this. It's rough and patchy like the album itself, and somehow I resisted the temptation to break up with myself during its creation.

Read the San Francisco Panorama
[01/29/2010]

PAST ENTRIES

Does a Big Mac by any other name taste as sweet?
[05/12/2009] - Dr. Tom Robinson of Stanford University says that kids’ perception of taste is "physically altered by the branding."

Tapping the Boom
[03/15/2009] - Baby boomers have built up a tidy sum of $3 trillion in disposable income... that's more than the average U.S. federal budget. For a marketer, knowing what buttons to push to connect with those boomers is golden.

Women don't trust advertising
[01/13/2009] - Traditional advertising is a one-way medium. It's like the first date who won't stop talking about himself. Learn how to engage your customers in a two-way conversation.

MORE...

Satisfaction doesn't equal loyalty
[12/20/2008]

Would you like a shot of pleasure with that latte?
[12/02/2008]

Social networking - if you build it will they come?
[10/01/2008]

If We'd Done That No. 1 - London Olympics Logo
[07/20/2008]

All Night Delivery
[11/23/2007]

Cast your ballot for great design
[10/10/2007]

Field Day Field Day Part 2
[09/20/2007]

Field Day Field Day Part 1
[09/19/2007]

ZX - Sandy's Zita's 10th Anniversary Party
[09/11/2007]

I Brake for Type Geeks
[08/24/2007]

Then we came to the end
[07/27/2007]

Comedy By The Numbers
[07/24/2007]

Tagging the night with light
[07/12/2007]

The Wall
[05/22/2007]

Ron Mueck's reality
[04/25/2007]

From rock star to big time ad exec
[04/15/2007]

Post your secret....
[04/13/2007]

Jurassic Coffee
[04/09/2007]

Design and Business
[04/03/2007]

Wallpaper for Spring
[04/02/2007]

Street paintings that defy the laws of perspective
[03/09/2007]

One Man Garage Band
[02/13/2007]

France Photo Journal
[01/27/2007]

The Winning Tinker
[01/17/2007]

It's Tinker Time
[01/16/2007]

The Designers Mixtape
[01/07/2007]

I'll take the effort and scorn with a side of pleasure.
[01/03/2007]

gotta be ze frank
[01/02/2007]

What do you want to do with your life?
[01/01/2007]

Everybody's got the blues
[12/31/2006]

MTIV
[12/18/2006]

Look - Up in the Skye
[12/12/2006]

Let It Be
[12/06/2006]

CNE ad campaign launch party
[07/06/2006]

Our man in Havana
[03/10/2006]