Tapping the Boom [03/15/2009] - Baby boomers have built up a tidy sum of $3 trillion in disposable income... that's more than the average U.S. federal budget. For a marketer, knowing what buttons to push to connect with those boomers is golden.
Women don't trust advertising [01/13/2009] - Traditional advertising is a one-way medium. It's like the first date who won't stop talking about himself. Learn how to engage your customers in a two-way conversation.
