[03/22/2013]
Carolyn Van Brussel
Marketers for the most part talk about "brand relationships." But relationships are about equality and two-way interaction, and until the advent of Social Media technology, two-way relationships simply weren't possible.
Technology has finally made it possible to have a real-time dialogue between consumers and brands, and between like-minded consumers. The rules for social media are the same as the rules for any great relationship.
Be honest and authentic
Listen
Engage and discuss
Provide real value, no sales pitches please!
Learn and grow
Be brave and daring; dont hide
Relinquish control
Treat your customers as equals
The balance of power has shifted and there is now true equality between brands and consumers. For the first time in history, a REAL brand relationship is possible.
Many companies are still using social networking as marketing tool, but the days of push marketing are long gone!
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