Susan Oland, Director, Marketing and Interactive at Empire recounts, “We saw the great work that went into the document and feel that the strategic direction is exactly what is needed.”

Field Day Inc. has been hired by three national organizations – XM Canada, Empire Theatres Ltd., and the Coaching Association of Canada – to provide customer insight and research, brand strategy, and tactical activation.

“Field Day developed an impressive understanding of our business, the challenges we face and the opportunities available to us and created a strategy that capitalized on key insights and research findings.” said Andrea Fiederer, Director, Marketing for XM Satellite Radio Canada.

The brand strategy assignment for XM Canada began with market research, a brand audit, and an analysis of the company and its diverse channels. Field Day developed new brand positioning, tagline, brand personality, messaging, and market segmentation strategies. This was followed by a comprehensive brand guidelines document to help earn internal buy-in and ensure that the brand was consistently represented across all departments. Field Day also developed new creative for the brand that was launched in November 2009 with the brand tagline “Love to listen.” Tactical activation by Field Day included TV and radio spots, web banners, and print.

Empire Theatres Ltd. is Canada’s second-largest national theatre chain. Empire contracted Field Day to develop brand strategies for its corporate products and services. Field Day conducted in-depth research and analysis, followed by strategic recommendations to heighten awareness about the company’s corporate offerings. Field Day developed brand positioning, taglines, brand personality and messaging, sales and communication strategies for customer acquisition, retention and development, and tactical recommendations. Field Day is currently working with Empire on the execution of the tactical plan.

Susan Oland, Director, Marketing and Interactive at Empire recounts, “We saw the great work that went into the document and feel that the strategic direction is exactly what is needed.”

Most recently, Field Day has been hired by the Coaching Association of Canada (CAC) to develop brand and communication strategies, with the goals of increasing connectivity between its varied audience groups and partners, and increasing the perceived value of coaches and coaching. A detailed brand strategy identified key action items to achieve CAC’s goals and refocus the brand. Field Day is now developing and executing a tactical communication plan to engage CAC’s partners, the coaching community, sponsors and the public. The rebrand and tactical campaign will launch in the spring of 2010.

4th Annual Entertainment Survey


Canada's Wonderland Tops Field Day's Third Annual Toronto Entertainment Survey
[11/05/2014] - Field Day has officially released its annual survey of live entertainment in Toronto, measuring attendance figures, unique visits, group size and frequency of visits!

Cold and Flu Survey
[08/21/2014] - We need your opinion about cold and flu remedies. Take our survey for a chance to win $100 bucks.

Quesada Burritos & Tacos Launches New Branding
[06/18/2014] - Quesada revamps marketing direction and menu as part of an aggressive growth strategy. Field Day develops the new brand platform.


Natural Remedies Survey

Bioforce Selects Field Day as Agency of Record

Quesada Selects Field Day as Agency of Record

Toronto Symphony Orchestra Contracts Field Day for 2014 Season

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions

3rd Annual Entertainment Survey

Fast Food Survey - Quick Service Restaurants

Concussion Survey Contest Winner Claims Prize.....

Take our concussion survey and win a 16GB iPad

OSSGA and Field Day Launch New Corporate Website

The Arts & Entertainment Survey Grand Prize Winner Is......

Win Two Prizes for Our Entertainment Survey

The Second Prize Winner is....

And the Winner Is...

Take our hockey survey and WIN

Field Day Partners with TSO to Drive Attendance for Handel's Messiah

Field Day Contracted by Two National Consumer Shows

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year

Ranking Toronto's most popular attractions

Take our concussion survey and win an iPad

Field Day wins contract for national concussion awareness program

Take our survey and win an iPad 2

CNE announces 2011 attendance

Field Day rebrands 3 national organizations

Field Day brings you the hole story

Field Day aces Rogers Cup Direct Mail

Warner Home Video - Warner Announcement system

GFD invests with Field Day

Vision TV digs Field Day for 'The Lost Tomb of Jesus' website

ACC makeover - more than window dressing

CNE ads hit the spot

The Toronto Blue Jays ask Field Day to step up to the plate

Canadian National Exhibition hires Field Day for 128th Annual Fair

Field Day launches new website for Metro Toronto Convention Centre

MTCC Goes Online with Field Day

Queen's Quay Terminal returns to Field Day

Mighty Ducks Fly North for the Winter

Field Day Scores with Cleveland Cavaliers

Field Day Catches Appleby's Eye

Air Canada Centre's Website Relaunches

Now Playing - Field Day Hired by Famous Players

Field Day Takes Three Top International Creative Awards

Field Day and Maple Leaf Sports & Entertainment Repeat as Mobius Winners

Field Day Brings the Olympics to Life

Field Day Takes the Checkered Flag

Queen's Quay Terminal Brings History to Life

FAN 590 Fall Promotion

Toronto Olympic Bid Update

Field Day Adds Three & Promotes Two

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