FIELD DAY ACES ROGERS CUP DIRECT MAIL


"Field Day delivered impressive measurable results with their previous direct marketing campaigns."

Adam Bloom, Regional Director, Marketing & Promotions, Tennis Canada



Field Day Inc. has been hired by Tennis Canada to develop a direct marketing campaign for the 2008 Rogers Cup, held July 19-27 at the Rexall Centre at York University.

The campaign focuses on two Rogers Cup products: executive suites and single ticket “Platinum Plus” seats. It includes separate direct mail pieces for each product as well as a follow-up HTML email to drive prospects to the Rogers Cup website. The campaign will be augmented with outbound calling by Tennis Canada’s sales team.

“Rogers Cup is a unique corporate entertainment experience,” says Andrew Arntfield, President, Field Day Inc. “The world’s best men’s players won’t be in Toronto again until 2010, so we were able to leverage both the quality and scarcity of the product.”

Tennis Canada chose Field Day based on their B2B and direct marketing experience for clients such as Famous Players and the Toronto Blue Jays. "We need to ensure that our marketing dollars are getting the best ROI possible, therefore campaign metrics are crucial," says Adam Bloom, Regional Director, Marketing and Promotions, Tennis Canada. "Field Day delivered impressive measurable results with their previous direct marketing campaigns.”

Field Day Inc. is an award-winning marketing and creative agency based in Toronto, Ontario. Established in 1990, Field Day specializes in research-driven strategy and integrated marketing programs. Field Day’s clients include the Canadian National Exhibition, Rogers Centre / Toronto Blue Jays, Warner Home Video Canada and Metro Toronto Convention Centre.

Founded in 1890, Tennis Canada is a non-profit, national sport association responsible for the development of tennis across the country. It is one of the oldest national sport associations in Canada. Tennis Canada owns and operates two of the premier events on the ATP and WTA tours, Rogers Cup men’s and women’s events that rotate annually between Rexall Centre in Toronto and Uniprix Stadium in Montreal. Tennis Canada is a member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic Games and all wheelchair, junior and senior national teams.



Canada's Wonderland Tops Field Day's Third Annual Toronto Entertainment Survey
[11/05/2014]

PAST NEWS

Cold and Flu Survey
[08/21/2014] - We need your opinion about cold and flu remedies. Take our survey for a chance to win $100 bucks.

Quesada Burritos & Tacos Launches New Branding
[06/18/2014] - Quesada revamps marketing direction and menu as part of an aggressive growth strategy. Field Day develops the new brand platform.

Natural Remedies Survey
[06/02/2014] - Take our survey and receive a shot at winning a 16 GB Apple iPad mini.

MORE...

Bioforce Selects Field Day as Agency of Record
[05/01/2014]

Quesada Selects Field Day as Agency of Record
[03/19/2014]

Toronto Symphony Orchestra Contracts Field Day for 2014 Season
[11/29/2013]

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions
[11/12/2013]

3rd Annual Entertainment Survey
[11/01/2013]

Fast Food Survey - Quick Service Restaurants
[11/01/2013]

Concussion Survey Contest Winner Claims Prize.....
[05/13/2013]

Take our concussion survey and win a 16GB iPad
[04/19/2013]

OSSGA and Field Day Launch New Corporate Website
[04/05/2013]

The Arts & Entertainment Survey Grand Prize Winner Is......
[04/01/2013]

Win Two Prizes for Our Entertainment Survey
[02/28/2013]

The Second Prize Winner is....
[02/27/2013]

And the Winner Is...
[02/21/2013]

Take our hockey survey and WIN
[02/01/2013]

Field Day Partners with TSO to Drive Attendance for Handel's Messiah
[01/23/2013]

Field Day Contracted by Two National Consumer Shows
[12/20/2012]

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year
[11/02/2012]

Ranking Toronto's most popular attractions
[06/12/2012]

Take our concussion survey and win an iPad
[05/08/2012]

Field Day wins contract for national concussion awareness program
[04/02/2012]

Take our survey and win an iPad 2
[02/01/2012]

CNE announces 2011 attendance
[10/20/2011]

Field Day rebrands 3 national organizations
[01/22/2010]

Field Day brings you the hole story
[11/25/2008]

Field Day aces Rogers Cup Direct Mail
[04/07/2008]

Warner Home Video - Warner Announcement system
[07/25/2007]

GFD invests with Field Day
[06/01/2007]

Vision TV digs Field Day for 'The Lost Tomb of Jesus' website
[03/06/2007]

ACC makeover - more than window dressing
[11/27/2006]

CNE ads hit the spot
[08/18/2006]

The Toronto Blue Jays ask Field Day to step up to the plate
[05/27/2006]

Canadian National Exhibition hires Field Day for 128th Annual Fair
[03/23/2006]

Field Day launches new website for Metro Toronto Convention Centre
[10/04/2005]

MTCC Goes Online with Field Day
[01/18/2005]

Queen's Quay Terminal returns to Field Day
[08/15/2004]

Mighty Ducks Fly North for the Winter
[06/01/2004]

Field Day Scores with Cleveland Cavaliers
[02/01/2004]

Field Day Catches Appleby's Eye
[01/21/2004]

Air Canada Centre's Website Relaunches
[10/06/2003]

Now Playing - Field Day Hired by Famous Players
[04/29/2003]

Field Day Takes Three Top International Creative Awards
[06/24/2002]

Field Day and Maple Leaf Sports & Entertainment Repeat as Mobius Winners
[03/12/2002]

Field Day Brings the Olympics to Life
[02/19/2002]

Field Day Takes the Checkered Flag
[11/10/2001]

Queen's Quay Terminal Brings History to Life
[08/20/2001]

FAN 590 Fall Promotion
[07/01/2001]

Toronto Olympic Bid Update
[01/20/2001]

Field Day Adds Three & Promotes Two
[00/00/0000]

© Copyright 2003 - 2014 Field Day Inc. All rights reserved.