Adam Bloom, Regional Director, Marketing & Promotions, Tennis Canada
Field Day Inc. has been hired by Tennis Canada to develop a direct marketing campaign for the 2008 Rogers Cup, held July 19-27 at the Rexall Centre at York University.
The campaign focuses on two Rogers Cup products: executive suites and single ticket “Platinum Plus” seats. It includes separate direct mail pieces for each product as well as a follow-up HTML email to drive prospects to the Rogers Cup website. The campaign will be augmented with outbound calling by Tennis Canada’s sales team.
“Rogers Cup is a unique corporate entertainment experience,” says Andrew Arntfield, President, Field Day Inc. “The world’s best men’s players won’t be in Toronto again until 2010, so we were able to leverage both the quality and scarcity of the product.”
Tennis Canada chose Field Day based on their B2B and direct marketing experience for clients such as Famous Players and the Toronto Blue Jays. "We need to ensure that our marketing dollars are getting the best ROI possible, therefore campaign metrics are crucial," says Adam Bloom, Regional Director, Marketing and Promotions, Tennis Canada. "Field Day delivered impressive measurable results with their previous direct marketing campaigns.”
Field Day Inc. is an award-winning marketing and creative agency based in Toronto, Ontario. Established in 1990, Field Day specializes in research-driven strategy and integrated marketing programs. Field Day’s clients include the Canadian National Exhibition, Rogers Centre / Toronto Blue Jays, Warner Home Video Canada and Metro Toronto Convention Centre.
Founded in 1890, Tennis Canada is a non-profit, national sport association responsible for the development of tennis across the country. It is one of the oldest national sport associations in Canada. Tennis Canada owns and operates two of the premier events on the ATP and WTA tours, Rogers Cup men’s and women’s events that rotate annually between Rexall Centre in Toronto and Uniprix Stadium in Montreal. Tennis Canada is a member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic Games and all wheelchair, junior and senior national teams.