Field Day impressed us with their emphasis on process, structure and measurable results.

Norman Wiggett
Executive Director of GFD

Guaranteed Funeral Deposits of Canada has hired Toronto agency Field Day Inc., to develop and implement a strategic marketing plan to reposition itself in its market and to promote its new services to its member funeral homes.

Guaranteed Funeral Deposits (GFD) manages the trust funds paid by people who pre-plan their funerals with member funeral homes.

When most people pre-plan their funeral, their motivation is peace of mind: they simply want to get it done and out of the way. But for the funeral industry, securing those pre-plan contracts means locking in future business – which is becoming more important with the boomer demographic creeping towards their senior years.

“This is a relatively unknown but very competitive field,” says Andrew Arntfield, President of Field Day Inc. “The general public doesn’t like thinking about death, but within the funeral industry, pre-planning is an important revenue stream. GFD is a top provider of these services, but they do not have a tradition of reaching out to their members and helping them to build their business. We’re going to help them change that.”

Field Day has recommended a pilot program to roll out in the fall which includes the development of a distinctive brand identity for GFD, a comprehensive communication program to funeral homes, and sales training and marketing programs for member homes. GFD will partner with its member funeral homes to give them the training and tools they need to increase pre-planning business, which in turn improves GFD’s overall business.

“Field Day impressed us with their emphasis on process, structure and measurable results,” says Norman Wiggett, Executive Director of GFD. “They’ve followed through with thorough research about our business and some astute recommendations. We’re looking forward to implementing the plan and working on creative solutions.”

Established in 1961, GFD has over 300 member funeral homes in Ontario, managing $200 million in pre-planned deposit funds.

Field Day Inc. is an award-winning marketing and creative agency based in Toronto, Ontario. Established in 1989, Field Day specializes in research-driven thinking and effective creative strategies that build brands while meeting clear business results.

For more info, contact:
Andrew Arntfield, President, Field Day Inc.: 416-408-4446 x226
Loretta Zita, Marketing Manager, GFD: 416-626-7225 x28

4th Annual Entertainment Survey


Canada's Wonderland Tops Field Day's Third Annual Toronto Entertainment Survey
[11/05/2014] - Field Day has officially released its annual survey of live entertainment in Toronto, measuring attendance figures, unique visits, group size and frequency of visits!

Cold and Flu Survey
[08/21/2014] - We need your opinion about cold and flu remedies. Take our survey for a chance to win $100 bucks.

Quesada Burritos & Tacos Launches New Branding
[06/18/2014] - Quesada revamps marketing direction and menu as part of an aggressive growth strategy. Field Day develops the new brand platform.


Natural Remedies Survey

Bioforce Selects Field Day as Agency of Record

Quesada Selects Field Day as Agency of Record

Toronto Symphony Orchestra Contracts Field Day for 2014 Season

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions

3rd Annual Entertainment Survey

Fast Food Survey - Quick Service Restaurants

Concussion Survey Contest Winner Claims Prize.....

Take our concussion survey and win a 16GB iPad

OSSGA and Field Day Launch New Corporate Website

The Arts & Entertainment Survey Grand Prize Winner Is......

Win Two Prizes for Our Entertainment Survey

The Second Prize Winner is....

And the Winner Is...

Take our hockey survey and WIN

Field Day Partners with TSO to Drive Attendance for Handel's Messiah

Field Day Contracted by Two National Consumer Shows

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year

Ranking Toronto's most popular attractions

Take our concussion survey and win an iPad

Field Day wins contract for national concussion awareness program

Take our survey and win an iPad 2

CNE announces 2011 attendance

Field Day rebrands 3 national organizations

Field Day brings you the hole story

Field Day aces Rogers Cup Direct Mail

Warner Home Video - Warner Announcement system

GFD invests with Field Day

Vision TV digs Field Day for 'The Lost Tomb of Jesus' website

ACC makeover - more than window dressing

CNE ads hit the spot

The Toronto Blue Jays ask Field Day to step up to the plate

Canadian National Exhibition hires Field Day for 128th Annual Fair

Field Day launches new website for Metro Toronto Convention Centre

MTCC Goes Online with Field Day

Queen's Quay Terminal returns to Field Day

Mighty Ducks Fly North for the Winter

Field Day Scores with Cleveland Cavaliers

Field Day Catches Appleby's Eye

Air Canada Centre's Website Relaunches

Now Playing - Field Day Hired by Famous Players

Field Day Takes Three Top International Creative Awards

Field Day and Maple Leaf Sports & Entertainment Repeat as Mobius Winners

Field Day Brings the Olympics to Life

Field Day Takes the Checkered Flag

Queen's Quay Terminal Brings History to Life

FAN 590 Fall Promotion

Toronto Olympic Bid Update

Field Day Adds Three & Promotes Two

© Copyright 2003 - 2015 Field Day Inc. All rights reserved.