The website features exclusive video clips, photos and interviews with Executive Producer James Cameron and Writer/Director/Producer Simcha Jacobovici. Viewers also have the opportunity to enter an online contest and notify friends about the site at www.visiontv.ca/thetomb.
Field Day's previous work for VisionTV includes the creation of a companion website for the “The Naked Archaeologist” TV series, as well as print campaigns for “Divine Restoration” and, most recently, “Party of Five”.
We love working with Field Day,” says Marie Lofranco, Manager of Internet Communications for VisionTV. “They produce superior creative with our budget in mind, and they’re truly a pleasure to work with. I always know the material is going to be both compelling and on time.”
Field Day was responsible for the strategy, design and functionality of the site, a process that included the generation of ideas for viral attention and the sourcing and editing of music. Field Day hired Media Platforms, a Toronto-based web development firm, to build the back end of the site. The execution of the website took six weeks from initial meeting to launch.
“We knew this documentary would capture major media attention,” says Sandy Zita, Art Director for Field Day, “so the site needed to provide a wealth of information. It's a content-rich site – heavy in video – and we needed to ensure it was not only engaging, but easily and quickly accessible to users.”
A web teaser featuring evocative sound and animation launched in mid-February to generate buzz and provide the documentary's air dates. The main site launches in conjunction with the Canadian premiere of “The Lost Tomb of Jesus” on Tuesday, March 6 at 8 p.m. (Eastern).
About Field Day
Field Day Inc. is an award-winning marketing and creative agency based in Toronto, Ontario. Established in 1990, Field Day specializes in research-driven thinking and effective creative strategies that build brands while meeting clear business results. Field Day has extensive experience in strategic marketing for the entertainment industry, including clients such as Maple Leaf Sports & Entertainment Ltd., Metro Toronto Convention Centre, the Canadian National Exhibition, and Warner Home Video Canada.
For more info, contact:
Andrew Arntfield, President, Field Day Inc.: 416-408-4446 x226
Marie Lofranco, Manager, Internet Communications, VisionTV: 416-368-3194 x331
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