WARNER HOME VIDEO - WARNER ANNOUNCEMENT SYSTEM


“We hired Field Day based on their proven success in building customer relationships and in developing web-based B2B applications. More importantly, Field Day has a reputation for exceptional service, timely response, and focus on delivering results.”

David Moffatt, Director, Trade Marketing & Consumer Insights
Warner Home Video Canada.




Toronto agency Field Day Inc. has launched a new online communications initiative for their client, Warner Home Video Canada. Field Day Inc. was hired to develop a web-based database and email deployment system to inform Warner’s retail customers about new product releases and product updates.

Warner typically announces dozens of new products each week. In the past, announcements were prepared manually, and there was no central repository for product data.

The new Product Announcement System allows Warner staff to enter product information into a database via an online interface. An HTML email overview of the current announcements is automatically generated and delivered to retail customers three times per week.

Customers may click through to view the full details of each announcement via their web browser. The system automatically generates printable PDFs of each announcement, and customers may download the tab-delimited data to import into their own databases. Customers may also search, print and download all past announcements.

The system also includes administrative features that allow Warner staff to track customer click-through rates and easily maintain the customer database.

“Quality and timeliness of communication with our customers is crucial to our business,” says David Moffatt. “Field Day understood the strategic nature of our business and how our customers think and work. They built a system that vastly improves the workflow for both our customers and Warner staff.”

With operations in 89 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment and HBO Home Video.



The results are in - 4th Annual Entertainment Survey
[05/26/2015]

PAST NEWS

Canada's Wonderland Tops Field Day's Third Annual Toronto Entertainment Survey
[11/05/2014] - Field Day has officially released its annual survey of live entertainment in Toronto, measuring attendance figures, unique visits, group size and frequency of visits!

Quesada Burritos & Tacos Launches New Branding
[06/18/2014] - Quesada revamps marketing direction and menu as part of an aggressive growth strategy. Field Day develops the new brand platform.

Bioforce Selects Field Day as Agency of Record
[05/01/2014] - Bioforce, national distributor of the A.Vogel line of natural health products, has chosen Field Day as its AOR after a competitive review.

MORE...

Quesada Selects Field Day as Agency of Record
[03/19/2014]

Toronto Symphony Orchestra Contracts Field Day for 2014 Season
[11/29/2013]

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions
[11/12/2013]

OSSGA and Field Day Launch New Corporate Website
[04/05/2013]

Field Day Partners with TSO to Drive Attendance for Handel's Messiah
[01/23/2013]

Field Day Contracted by Two National Consumer Shows
[12/20/2012]

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year
[11/02/2012]

Ranking Toronto's most popular attractions
[06/12/2012]

Field Day wins contract for national concussion awareness program
[04/02/2012]

CNE announces 2011 attendance
[10/20/2011]

Field Day rebrands 3 national organizations
[01/22/2010]

© Copyright 2003 - 2015 Field Day Inc. All rights reserved.