Field Day has brought player images to life larger than life in a massive redecoration of Air Canada Centre, home to the Toronto Maple Leafs and Toronto Raptors.
Three recessed windows showcase Leafs Captain Mats Sundin, Raptors team leader Chris Bosh and a close-up of a guitar player (representing the many live concerts held at the ACC). These oversized 15 x 35 foot windows are on the west side of the building, facing Bremner Blvd., and were unveiled for the crowds at the first Leafs regular season game on October 4.
As part of the same project, Field Day also developed and produced oversized graphics for the two main entrances to the building, the East Galleria on Bay St. and the West Galleria on Bremner Blvd., featuring Sundin, Bosh, Leafs defenceman Bryan McCabe and Mo Peterson of the Raptors.
The graphics were printed on a unique perforated vinyl, permitting light to penetrate the building and allowing employees and guests to see through the windows, while giving the images a solid appearance when viewed from outside.
As well, Field Days graphics leap out from approximately 10,000 square feet of vinyl-covered hoarding on the west side of the ACC, surrounding the future home of Maple Leaf Square. Field Day managed the entire project, including design, production and installation.
Field Day has worked with Maple Leaf Sports + Entertainment Ltd. since 1999.