Field Day was hired by the Toronto Blue Jays to develop and implement marketing strategies for Rogers Centre's Premium Seating products.
The Toronto Blue Jays, two-time World Series Champions, are currently playing their best baseball in years and are generating renewed excitement. Fans have made it clear that they appreciate the new attitude of the Blue Jays – both the play on the field and the quality of the Rogers Centre experience.
The Toronto Blue Jays and Rogers Centre are both owned by Rogers Communications Inc., Canada's largest communications and media company.
Since purchasing the former Skydome in 2005, the Rogers mandate has been to improve every aspect of the customer experience, including the stadium's corporate Premium Seating products. The existing luxury suites have been refurbished and new corporate product offerings have been developed. Club 200 VIP is a members-only restaurant, bar and wine lounge with the best sightlines in Rogers Centre. The new meeting space integrates business and entertainment into one seamless package. Both areas are sleek, sophisticated and stylish; the atmosphere is more akin to a high-end boutique hotel than a sports stadium.
Field Day is currently developing and executing a range of marketing initiatives for the Premium Seating products including direct mail, electronic newsletters and invitations, and a revitalized website presence. Field Day's goal is to communicate the unique values and benefits of these products to both the Blue Jays existing customer base and new prospects, and to encourage uptake of these new products. The creative solution captures the ambience and experience of the Premium Seating products.