MIGHTY DUCKS FLY NORTH FOR THE WINTER


"Our goal is to continue to strengthen their brand identity throughout southern California and the hockey community."

Andrew Arntfield
President & Creative Director
Field Day Inc.




The National Hockey Leagueís Mighty Ducks of Anaheim have hired Field Day Inc. as their agency of record to handle their advertising creative and collateral materials.

The first assignment for Field Day, a Toronto-based advertising and design agency, will be the strategic execution of a branding and ticket sales campaign for the Mighty Ducks that will include television, radio, print and out-of-home.

"The Mighty Ducks have made great strides in the past few years," says Andrew Arntfield, President & Creative Director of Field Day, "but this is still a relatively young franchise, in a market with numerous other sports entertainment options. Our goal is to continue to strengthen their brand identity throughout southern California and the hockey community."

Field Day has worked with the Mighty Ducks on a project basis since 2003. They have created a variety of marketing materials, including season tickets and a multimedia campaign to promote premium seat and luxury suite sales in the Ducksí arena, The Arrowhead Pond of Anaheim.

Field Day participated in an agency review process, and was hired on the basis of their strategic and creative expertise, as well as on the strength of their previous work with the Ducks.

Field Day specializes in marketing strategy and creative services for the sports and entertainment industries for clients including the Toronto Maple Leafs, Toronto Raptors, Cleveland Cavaliers, and Molson Indy.



Quesada Burritos & Tacos Launches New Branding
[06/18/2014]

PAST NEWS

Natural Remedies Survey
[06/02/2014] - Take our survey and receive a shot at winning a 16 GB Apple iPad mini.

Bioforce Selects Field Day as Agency of Record
[05/01/2014] - Bioforce, national distributor of the A.Vogel line of natural health products, has chosen Field Day as its AOR after a competitive review.

Quesada Selects Field Day as Agency of Record
[03/19/2014] - Quesada Franchising of Canada Corp., the nationwide burrito and taco restaurant chain, picks Field Day as AOR after a competitive review.

MORE...

Toronto Symphony Orchestra Contracts Field Day for 2014 Season
[11/29/2013]

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions
[11/12/2013]

3rd Annual Entertainment Survey
[11/01/2013]

Fast Food Survey - Quick Service Restaurants
[11/01/2013]

Concussion Survey Contest Winner Claims Prize.....
[05/13/2013]

Take our concussion survey and win a 16GB iPad
[04/19/2013]

OSSGA and Field Day Launch New Corporate Website
[04/05/2013]

The Arts & Entertainment Survey Grand Prize Winner Is......
[04/01/2013]

Win Two Prizes for Our Entertainment Survey
[02/28/2013]

The Second Prize Winner is....
[02/27/2013]

And the Winner Is...
[02/21/2013]

Take our hockey survey and WIN
[02/01/2013]

Field Day Partners with TSO to Drive Attendance for Handel's Messiah
[01/23/2013]

Field Day Contracted by Two National Consumer Shows
[12/20/2012]

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year
[11/02/2012]

Ranking Toronto's most popular attractions
[06/12/2012]

Take our concussion survey and win an iPad
[05/08/2012]

Field Day wins contract for national concussion awareness program
[04/02/2012]

Take our survey and win an iPad 2
[02/01/2012]

CNE announces 2011 attendance
[10/20/2011]

Field Day rebrands 3 national organizations
[01/22/2010]

Field Day brings you the hole story
[11/25/2008]

Field Day aces Rogers Cup Direct Mail
[04/07/2008]

Warner Home Video - Warner Announcement system
[07/25/2007]

GFD invests with Field Day
[06/01/2007]

Vision TV digs Field Day for 'The Lost Tomb of Jesus' website
[03/06/2007]

ACC makeover - more than window dressing
[11/27/2006]

CNE ads hit the spot
[08/18/2006]

The Toronto Blue Jays ask Field Day to step up to the plate
[05/27/2006]

Canadian National Exhibition hires Field Day for 128th Annual Fair
[03/23/2006]

Field Day launches new website for Metro Toronto Convention Centre
[10/04/2005]

MTCC Goes Online with Field Day
[01/18/2005]

Queen's Quay Terminal returns to Field Day
[08/15/2004]

Mighty Ducks Fly North for the Winter
[06/01/2004]

Field Day Scores with Cleveland Cavaliers
[02/01/2004]

Field Day Catches Appleby's Eye
[01/21/2004]

Air Canada Centre's Website Relaunches
[10/06/2003]

Now Playing - Field Day Hired by Famous Players
[04/29/2003]

Field Day Takes Three Top International Creative Awards
[06/24/2002]

Field Day and Maple Leaf Sports & Entertainment Repeat as Mobius Winners
[03/12/2002]

Field Day Brings the Olympics to Life
[02/19/2002]

Field Day Takes the Checkered Flag
[11/10/2001]

Queen's Quay Terminal Brings History to Life
[08/20/2001]

FAN 590 Fall Promotion
[07/01/2001]

Toronto Olympic Bid Update
[01/20/2001]

Field Day Adds Three & Promotes Two
[00/00/0000]

© Copyright 2003 - 2014 Field Day Inc. All rights reserved.