"It was not just the end result that impressed us, but also the ease and professionalism with which Field Day handled each step of the process. Field Day's site is both robust and flexible. The database-driven back end will support our online communication needs for years to come, while the flexibility of the design will allow us to easily update the site's visuals to keep the user experience fresh and engaging."

Beth Robertson
Director of Marketing
Maple Leaf Sports & Entertainment Ltd.

Maple Leaf Sports & Entertainment Ltd. has launched their redesigned site for Air Canada The site was both designed and implemented by Field Day. The new look marks the first time Air Canada Centre's site has been updated since its original launch in 1999.

Prior to the redesign, Field Day and MLSE did a thorough analysis of both consumer and corporate needs as they pertain to locating and interpreting web content. With the web fast becoming consumers' preferred resource for entertainment planning, Field Day's focus was on building an informative, accessible user experience.

"It's now an engaging, content-driven site with an inviting, brand-focused interface", says Andrew Arntfield, President of Field Day. "The new site serves both MLSE's B2C and B2B streams. Consumers can quickly find information on upcoming events, locate their seats and learn about dining options. Corporate customers will find information on venue rentals, suites and catering."

Field Day developed a proprietary administration console that will allow MLSE to easily update and maintain the site through an intuitive web interface.

"Air Canada Centre's updated on-line presence is all about the ability to access information efficiently", says Arntfield. "The site is entirely database-driven so that content is called for only when needed. It results in a faster, more streamlined site, and makes it much easier to update content. MLSE's staff received hands-on training and thorough documentation regarding the behind-the-scene aspects of the site, and can now take ownership of the content, keep it accurate and current."

Given the volume of information on the site that needed to be managed by the database, key decisions about content, functionality, and database management needed to be made early in the development process. Field Day's thorough and well-defined systems and processes ensured that the site development was efficient and streamlined and that the process was enjoyable for everyone involved.

4th Annual Entertainment Survey


Canada's Wonderland Tops Field Day's Third Annual Toronto Entertainment Survey
[11/05/2014] - Field Day has officially released its annual survey of live entertainment in Toronto, measuring attendance figures, unique visits, group size and frequency of visits!

Cold and Flu Survey
[08/21/2014] - We need your opinion about cold and flu remedies. Take our survey for a chance to win $100 bucks.

Quesada Burritos & Tacos Launches New Branding
[06/18/2014] - Quesada revamps marketing direction and menu as part of an aggressive growth strategy. Field Day develops the new brand platform.


Natural Remedies Survey

Bioforce Selects Field Day as Agency of Record

Quesada Selects Field Day as Agency of Record

Toronto Symphony Orchestra Contracts Field Day for 2014 Season

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions

3rd Annual Entertainment Survey

Fast Food Survey - Quick Service Restaurants

Concussion Survey Contest Winner Claims Prize.....

Take our concussion survey and win a 16GB iPad

OSSGA and Field Day Launch New Corporate Website

The Arts & Entertainment Survey Grand Prize Winner Is......

Win Two Prizes for Our Entertainment Survey

The Second Prize Winner is....

And the Winner Is...

Take our hockey survey and WIN

Field Day Partners with TSO to Drive Attendance for Handel's Messiah

Field Day Contracted by Two National Consumer Shows

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year

Ranking Toronto's most popular attractions

Take our concussion survey and win an iPad

Field Day wins contract for national concussion awareness program

Take our survey and win an iPad 2

CNE announces 2011 attendance

Field Day rebrands 3 national organizations

Field Day brings you the hole story

Field Day aces Rogers Cup Direct Mail

Warner Home Video - Warner Announcement system

GFD invests with Field Day

Vision TV digs Field Day for 'The Lost Tomb of Jesus' website

ACC makeover - more than window dressing

CNE ads hit the spot

The Toronto Blue Jays ask Field Day to step up to the plate

Canadian National Exhibition hires Field Day for 128th Annual Fair

Field Day launches new website for Metro Toronto Convention Centre

MTCC Goes Online with Field Day

Queen's Quay Terminal returns to Field Day

Mighty Ducks Fly North for the Winter

Field Day Scores with Cleveland Cavaliers

Field Day Catches Appleby's Eye

Air Canada Centre's Website Relaunches

Now Playing - Field Day Hired by Famous Players

Field Day Takes Three Top International Creative Awards

Field Day and Maple Leaf Sports & Entertainment Repeat as Mobius Winners

Field Day Brings the Olympics to Life

Field Day Takes the Checkered Flag

Queen's Quay Terminal Brings History to Life

FAN 590 Fall Promotion

Toronto Olympic Bid Update

Field Day Adds Three & Promotes Two

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