"It was not just the end result that impressed us, but also the ease and professionalism with which Field Day handled each step of the process. Field Day's site is both robust and flexible. The database-driven back end will support our online communication needs for years to come, while the flexibility of the design will allow us to easily update the site's visuals to keep the user experience fresh and engaging."

Beth Robertson
Director of Marketing
Maple Leaf Sports & Entertainment Ltd.

Maple Leaf Sports & Entertainment Ltd. has launched their redesigned site for Air Canada The site was both designed and implemented by Field Day. The new look marks the first time Air Canada Centre's site has been updated since its original launch in 1999.

Prior to the redesign, Field Day and MLSE did a thorough analysis of both consumer and corporate needs as they pertain to locating and interpreting web content. With the web fast becoming consumers' preferred resource for entertainment planning, Field Day's focus was on building an informative, accessible user experience.

"It's now an engaging, content-driven site with an inviting, brand-focused interface", says Andrew Arntfield, President of Field Day. "The new site serves both MLSE's B2C and B2B streams. Consumers can quickly find information on upcoming events, locate their seats and learn about dining options. Corporate customers will find information on venue rentals, suites and catering."

Field Day developed a proprietary administration console that will allow MLSE to easily update and maintain the site through an intuitive web interface.

"Air Canada Centre's updated on-line presence is all about the ability to access information efficiently", says Arntfield. "The site is entirely database-driven so that content is called for only when needed. It results in a faster, more streamlined site, and makes it much easier to update content. MLSE's staff received hands-on training and thorough documentation regarding the behind-the-scene aspects of the site, and can now take ownership of the content, keep it accurate and current."

Given the volume of information on the site that needed to be managed by the database, key decisions about content, functionality, and database management needed to be made early in the development process. Field Day's thorough and well-defined systems and processes ensured that the site development was efficient and streamlined and that the process was enjoyable for everyone involved.

The results are in - 4th Annual Entertainment Survey


Canada's Wonderland Tops Field Day's Third Annual Toronto Entertainment Survey
[11/05/2014] - Field Day has officially released its annual survey of live entertainment in Toronto, measuring attendance figures, unique visits, group size and frequency of visits!

Quesada Burritos & Tacos Launches New Branding
[06/18/2014] - Quesada revamps marketing direction and menu as part of an aggressive growth strategy. Field Day develops the new brand platform.

Bioforce Selects Field Day as Agency of Record
[05/01/2014] - Bioforce, national distributor of the A.Vogel line of natural health products, has chosen Field Day as its AOR after a competitive review.


Quesada Selects Field Day as Agency of Record

Toronto Symphony Orchestra Contracts Field Day for 2014 Season

Toronto Maple Leafs top the list of Southern Ontario's All-Time Favourite Attractions

OSSGA and Field Day Launch New Corporate Website

Field Day Partners with TSO to Drive Attendance for Handel's Messiah

Field Day Contracted by Two National Consumer Shows

Field Day Partners with CNE to Increase Attendance for the Second Consecutive Year

Ranking Toronto's most popular attractions

Field Day wins contract for national concussion awareness program

CNE announces 2011 attendance

Field Day rebrands 3 national organizations

© Copyright 2003 - 2015 Field Day Inc. All rights reserved.