Beth Robertson
Director of Marketing
Maple Leaf Sports & Entertainment Ltd.
Maple Leaf Sports & Entertainment Ltd. has launched their redesigned site for Air Canada Centre:www.theaircanadacentre.com. The site was both designed and implemented by Field Day. The new look marks the first time Air Canada Centre's site has been updated since its original launch in 1999.
Prior to the redesign, Field Day and MLSE did a thorough analysis of both consumer and corporate needs as they pertain to locating and interpreting web content. With the web fast becoming consumers' preferred resource for entertainment planning, Field Day's focus was on building an informative, accessible user experience.
"It's now an engaging, content-driven site with an inviting, brand-focused interface", says Andrew Arntfield, President of Field Day. "The new site serves both MLSE's B2C and B2B streams. Consumers can quickly find information on upcoming events, locate their seats and learn about dining options. Corporate customers will find information on venue rentals, suites and catering."
Field Day developed a proprietary administration console that will allow MLSE to easily update and maintain the site through an intuitive web interface.
"Air Canada Centre's updated on-line presence is all about the ability to access information efficiently", says Arntfield. "The site is entirely database-driven so that content is called for only when needed. It results in a faster, more streamlined site, and makes it much easier to update content. MLSE's staff received hands-on training and thorough documentation regarding the behind-the-scene aspects of the site, and can now take ownership of the content, keep it accurate and current."
Given the volume of information on the site that needed to be managed by the database, key decisions about content, functionality, and database management needed to be made early in the development process. Field Day's thorough and well-defined systems and processes ensured that the site development was efficient and streamlined and that the process was enjoyable for everyone involved.
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