Nancy Spotton
Director, Sales and Event Marketing
Famous Players Inc. has retained Toronto agency Field Day Inc. to handle marketing and advertising for the company's B2B initiatives, including corporate gift certificates and corporate theatre rentals. Field Day won the business based on the quality of project work that they did for Famous Players in December 2002.
"It's hard to find true strategic thinkers," said Nancy Spotton, Director, Sales and Event Marketing at Famous Players Inc. "Field Day impressed us with their insights about - and passion for - our business, and have translated their thinking into innovative creative."
Field Day recently researched and prepared the 2003 marketing plan for Famous Players B2B business, and is currently implementing the plan, which includes direct mail, e-communications, sales collateral, web and video.
One of the first projects was an e-invitation to client appreciation events held in Famous Players theatres across Canada. The evening included a catered reception and a screening of either Ghosts of the Abyss or Anger Management, depending upon location. The humourous e-invitations, in PDF format, took the form of a multiple-choice ink-blot test and anger management clinic treatment form. Response was "very positive", according to Kym Larsen, Sales and Event Marketing at Famous Players, with close to 300 RSVPs for the Toronto event alone. Based on the success of the first event, Famous Players plans to host the screenings annually.
Field Day's clients include Bombardier Aerospace, Carlton Cards Ltd., CBC, The FAN 590 Sports Radio, The Living Arts Centre, Maple Leaf Sports & Entertainment Ltd., Molson Sports & Entertainment Ltd. and Theatre Passe Muraille.
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