Andrew Arntfield
President, Field Day
On February 3, Toronto ad agency Art & Soul Design relaunched with a new name: Field Day Inc.
"In fourteen years, we've grown from a boutique design firm to a full-service agency," says Andrew Arntfield, President of Field Day Inc. "It was time for our name to catch up with who we already are."
In the fall of 2002, the company initiated an internal brand analysis. "We looked at every aspect of our brand: our staff and culture, products, services and client relationships," says Arntfield. "The result is that we have defined and differentiated our brand, and we are moving forward with a clear sense of purpose.
"The name Field Day reflects our spirit: the people and passion behind what we do, our innovative thinking, and the clarity of communication and trust we've developed with our clients. The Field Day journey encompasses the plan, the process and creative discovery... with a rewarding destination for our clients and their customers."
Field Day's clients include Carlton Cards Ltd., CBC, Famous Players Inc., The FAN 590 Sports Radio, Living Arts Centre, Maple Leaf Sports & Entertainment Ltd., Molson Sports & Entertainment Ltd. and Theatre Passe Muraille.
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