Alon Marcovici
Director of marketing media, MLSE
Field Day Inc. is a three-time winner for its creative work for the Toronto Raptors. The 2001-2002 Toronto Raptors Season Ticket Package has been awarded a silver medal for Image Awareness at the 2002 New York Festivals print advertising competition and won bronze at the 2002 Summit Creative Awards competition in the Packaging Design category.
Earlier this year, the First Place title in the 2002 Mobius Advertising Awards Specialty Advertising category was awarded to Field Day, also for the 2001-2002 Toronto Raptors Season Ticket package. The agency won in the same category last year for the Toronto Maple Leafs' 2000-01 Season Ticket Package.
"We're honoured to receive international recognition for the work we do," says Andrew Arntfield, creative director and president of Field Day. "The Raptors ticket package was successful on many levels: the value of the package demonstrated to season seat holders that they are an important part of the team, and it allowed fans to connect with the team on a more personal level by taking a stride inside a day in the life of the Raptors."
Field Day is a full service agency providing strategic, creative solutions for print, radio, television and new media.
Alon Marcovici, director of marketing media, Maple Leaf Sports & Entertainment Ltd. says, "We had a very positive response to the 'Behind the Scenes' approach to this year's Raptors ticket package. Working together with Field Day's excellent photographic and design vision made it easy to connect with Raptors fans and make a lasting impression."
The New York Festivals International Print/Radio Advertising competition received 6,500 entries from 64 countries. The awards recognize the world's best work in magazine, newspaper, outdoor, internet, business-to-business, direct response, public service advertising and design.
The Summit Creative Awards was created in 1994 to recognize exceptional work by advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less.
Entries in 16 creative categories were judged against a stringent set of standards. Judges looked for innovative and creative concepts, strong executions and the ability to communicate and persuade. This year's competition received approximately 3,000 entries from 17 countries.
The U.S.-based Mobius Advertising Awards is the world standard for excellence in advertising, receiving over 6000 entries from 35 countries.
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