General Manager, FAN 590
Field Day Inc., the agency of record for the FAN 590, Toronto's sports radio, has created a major fall campaign for the station that includes television, radio, print and outdoor advertising. The campaign broke Monday, September 3, 2001.
Four ten-second spots highlighting the personalities of the FAN's hosts are airing on TSN. "Unsportsmanlike Conduct" features morning hosts Pat Marsden and Don Landry trading insults; "100 Opinions per Hour" pits new Prime Time host Damien Cox trying to get a word in edgewise against Bob McCown's vocal onslaught; "One Man Advantage" brings out Big Show host Gord Stellick's true colours; and "Bull" has some fun with Mike Hogan and the TSN Bullpen.
"Listeners want information, opinions and personality," says Doug Ackhurst, FAN 590 general manager. "The FAN is Toronto's Sports Radio and we give them all that and more. These ads poke a little fun at our hosts, but they also hit on why our listeners tune in every day."
Billboards appear beside the Air Canada Centre and the SkyDome, and banner ads are running in the Toronto Sun and the Globe and Mail sports sections four times per week. All materials feature the FAN's tagline "Everybody's got an opinion".
The campaign runs for eight weeks, through the fall radio ratings period.