Karen Pitre
Executive VP, TO-2008 Olympic Bid
Field Day recently completed the design and production of the official Bid Books for the Toronto 2008 Olympic Bid. The bilingual books (600 pages in three volumes) took just over two months to produce, and were delivered on schedule for the January 16th deadline to the International Olympic Committee.
Field Day has also been awarded TO-2008's extensive advertising and marketing account.
As part of the domestic campaign Field Day will produce transit vehicle wraps and shelter ads, street lamp banners, full-page print ads and a signage campaign showcasing the Bid's distinctive brand. TV and radio spot rotation scheduling is also being handled by Field Day.
The international campaign will include a monthly newsletter, trade show displays, custom packages for IOC delegates and highly targeted and strategic print material.
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