Boomers vs Millennials: Who is more likely to attend?

Suburban male boomers are only interested in sports and family-oriented activities. That may sound like a stereotype, but there’s more truth to it than you may think. Each year Field Day conducts a study of nearly 2,000 Southern Ontario...

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The Making of a Sports Franchise Logo

What’s it take to design a logo for a sports franchise, especially a team as iconic as the Toronto Maple Leafs? Here’s a little insight into the process: a #TBT to that time in 2002 when our Creative Director,...

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IS YOUR MEDIA MIX KEEPING PACE WITH YOUR CUSTOMERS?

Where are you spending your precious media dollars in 2017? The odds are you’re at least a few years behind current consumer media trends. Marketers are traditionally slow to keep up with changes in marketing channel trends and fear...

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Sports Marketing: Reaching Beyond The Core Fans – Part Two

Sports brands are unlike consumer product brands. The sports product changes regularly as teams win or lose. A key to keeping core fans engaged is storytelling: the team’s mythology, its heroes, and villains, its highs and lows are all...

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