What would happen if the taste of Coke regularly changed or if it suddenly started to leave a bad taste in consumers’ mouths? What if the company was the subject of daily analysis by the press and a...

Send a text to SFMOMA and they’ll text you back artwork. You can explore SFMOMA’s collection now with the ease of a text, though you don’t always know what you’re going to get. “…engages you with the collection in...

How can cultural institutions build loyal audiences beyond their core “cultural believers”? Our expectations of cultural experiences have changed, in large part due to technology. We are so accustomed to interactive multimedia entertainment experiences on our phones, tablets, laptops,...

Cultural institutions can rely on a core audience that values the enriching experience that museums, galleries, and performing arts provide. How can institutions build loyal audiences beyond their core “cultural believers”? Field Day’s consumer research – as well as...