Boomer Vs. Millennial: Episode Two

What is the impact of streaming music and how has it changed our relationship with music? When musicians align themselves with brands, is it still considered a “sell out”? Check out the second episode of our new video series...

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Boomer Vs. Millennial: Episode One

Field Day’s Account Manager, Leah Rose, and President, Andrew Arntfield talk marketing, branding, and advertising. In this installment, they look at the pros and cons of Snapchat and the opportunities for brands to use it.

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Boomer vs Millennial: Who is more likely to attend?

Suburban male boomers are only interested in sports and family-oriented activities. That may sound like a stereotype, but there’s more truth to it than you may think. Each year Field Day conducts a study of nearly 2,000 Southern Ontario...

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The Making of a Sports Franchise Logo

What’s it take to design a logo for a sports franchise, especially a team as iconic as the Toronto Maple Leafs? Here’s a little insight into the process: a #TBT to that time in 2002 when our Creative Director,...

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