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How to Remain Culturally Relevant Part 3

How can cultural institutions build loyal audiences beyond their core “cultural believers”? Our expectations of cultural experiences have changed, in large part due to technology. We are so accustomed to interactive multimedia entertainment experiences on our phones, tablets, laptops,...

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Position

Staying Culturally Relevant Part 2

Cultural institutions can rely on a core audience that values the enriching experience that museums, galleries, and performing arts provide. How can institutions build loyal audiences beyond their core “cultural believers”? Field Day’s consumer research – as well as...

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Museum Cases

How to remain culturally relevant

A few weeks ago, I saw an interview with the director of the National Theatre’s new production of Hedda Gabler. Ibsen’s 1890s play has been reworked to take place in present day and stars Ruth Wilson (Luther, The Affair)....

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Young couple in love sitting on a couch in their apartment next to the window, enjoying their free time, reading newspaper and surfing the web on a tablet computer. Lens flare effect on window

I read the tweet today, oh boy…

Every arts and sports marketer I’ve spoken to has a common challenge: increasing attendance with an ever-decreasing media budget. The solution is in targeting: clearly defining who your ideal customer is and where to find them. The data collected...

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